Idioma: Inglés
Publicado por Taylor & Francis Group, 2011
ISBN 10: 0080969305 ISBN 13: 9780080969305
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 6,60
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: Very Good. 3rd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2011
ISBN 10: 0080969305 ISBN 13: 9780080969305
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 6,60
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Elsevier/Butterworth-Heinemann, 2011
ISBN 10: 0080969305 ISBN 13: 9780080969305
Librería: Anybook.com, Lincoln, Reino Unido
EUR 2,99
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780080969305.
EUR 9,39
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780080969305.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 69,76
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
EUR 72,13
Cantidad disponible: 1 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 69,91
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 66,76
Cantidad disponible: 1 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 78,82
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: NEW.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 61,94
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2011
ISBN 10: 0080969305 ISBN 13: 9780080969305
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 84,28
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
EUR 81,85
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 394.
EUR 71,14
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
EUR 67,48
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 70,89
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 78,20
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 394.
EUR 73,99
Cantidad disponible: 10 disponibles
Añadir al carritoPF. Condición: New.
EUR 79,64
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . .
EUR 71,22
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
EUR 101,44
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . Books ship from the US and Ireland.
EUR 61,95
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: NEW.
EUR 107,54
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 3rd edition. 370 pages. 9.00x7.00x0.75 inches. In Stock.
EUR 76,18
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Nigel Morgan, Annette Pritchard, Roger PrideThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with po.
EUR 64,90
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Destination Brands | Nigel Morgan (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2011 | Routledge | EAN 9780080969305 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2011
ISBN 10: 0080969305 ISBN 13: 9780080969305
Librería: Rarewaves.com UK, London, Reino Unido
EUR 78,00
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 68,53
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 394 3:B&W 7.5 x 9.25 in or 235 x 191 mm Perfect Bound on White w/Gloss Lam This item is printed on demand.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 74,26
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 67,30
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding. 394 pp. Englisch.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 82,96
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Brand New. 3rd edition. 370 pages. 9.00x7.00x0.75 inches. In Stock. This item is printed on demand.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 77,57
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.; This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding.