9780071508285 - Always On: Advertising, Marketing, And Media In An Era Of Consumer Control (Strategy + Business) (MARKETING/SALES/ADV & PROMO) de Vollmer, Christopher (14 resultados)

paperback. Condición: Very Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!

Condición: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condición: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Softcover. Condición: Very Good. Edition Unstated. Text appears to be clean. Cover has some wear. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0071508287. ISBN/EAN: 9780071508285. Pictures of this item not already displayed here available upon request. Inventory No: 1561032866.

Softcover. Condición: Très bon. Ancien livre de bibliothèque. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations.

Condición: Bueno. : En la era digital actual, el panorama del marketing y la publicidad está en constante evolución. 'Always On' explora cómo las empresas pueden adaptarse a un entorno centrado en el consumidor, donde la accesibilidad digital y el control del usuario son primordiales. Este libro ofrece estrategias innovadoras y perspectivas de líderes de la industria para ayudar a los profesionales a navegar por este nuevo territorio y a conectar de manera efectiva con su audiencia. Descubre cómo alinear tus mensajes con los medios adecuados, aprende de los pioneros en el enfoque centrado en el consumidor y domina las nuevas métricas de marketing. 'Always On' te proporciona las herramientas necesarias para experimentar, innovar y asumir riesgos calculados, cualidades esenciales para triunfar en el dinámico mundo del marketing y la publicidad. EAN: 9780071508285 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Always On: Advertising, Marketing, and Media in an Era of Consumer Control Autor: Christopher Vollmer| Geoffrey Precourt Editorial: McGraw-Hill Idioma: en Páginas: 224 Formato: tapa blanda.

Paperback. Condición: Very Good. 215 pages. The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the P rofits. We stand at the beginning of a consumer-centric age--an era with potenti ally enormous returns for leaders in marketing, advertising and media--if they g.

Paperback. Christopher Vollmer, McGraw-Hill Education - Europe. The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is "always on," digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits. Paperback.

Paperback. Condición: Brand New. 1st edition. 192 pages. 8.25x5.50x0.75 inches. In Stock.

Soft cover. Condición: Fine. 1st Edition. 2nd printing, fine condition.

paperback. Condición: New. In shrink wrap. Looks like an interesting title!