9780071362467 - Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO) de MCGRATH (30 resultados)

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Hardcover. Condición: Very Good. Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Octavo, hardcover, one line of previous owner's name on endpaper else fine in near fine gold and black decorative dj. 378 pp. including index plus notes on author. he only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on Internet businesses?define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth.

Paperback. Condición: Very Good. This book offers an insight into how leaders such as Microsoft, Intel, Motorola, and others - continue their dominance in an increasingly competitive marketplace. Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive."Product Strategy for High Technology Companies, 2nd Edition", is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include: an in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks; case studies examining 14 unique differentiation strategies - what worked, what didn't, and why; and, more than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning - at the time - failure of Osborne.The opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders - and discover techniques to carve out your own area of expertise and success - with "Product Strategy for High Technology Companies"."Product Strategy for High Technology Companies, 2nd Edition" contains topics such as: how did Xerox, a dominant world leader in light-lens copying, changed its strategic focus in time to secure a foothold in the emerging digital technologies arena? Which line strategies helped Tylenol leverage its single product - acetaminophen - into a broad-based platform that has sold nearly a quarter-trillion tablets? And, what innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers?Continuous technological change, short product life cycles, and, fast-moving, innovative start-up competitors: High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some - Microsoft, IBM, Apple, and Intel, to name just a few - consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it? "Product Strategy for High Technology Companies" defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age.Product strategists in high-tech companies will get the latest information on developing successful product policies - including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations. And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time - and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared."Product Strategy for High Technology Companies" is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today's emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership - today and well into the 21st century.Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based compani.

Hardcover. Condición: New.

Hardcover. Condición: New.

Hardcover. Condición: New.

hardcover. Condición: New. In shrink wrap. Looks like an interesting title!

Condición: New. pp. xx + 378 Index 2nd Edition.

Buch. Condición: Neu. Neuware - [BACK COVER]Product Strategy for High Technology Companies2nd EditionMichael E. McGrath[CATEGORY] Management[HEAD] How Today's High-Tech Leaders-Microsoft, Intel, Motorola, and Others-Continue their Dominance in an Increasingly Competitive Marketplace.Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive.Product Strategy for High Technology Companies, 2nd Edition, is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:- An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks- Case studies examining 14 unique differentiation strategies-what worked, what didn't, and why- More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning-at the time-failure of OsborneThe opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders-and discover techniques to carve out your own area of expertise and success-with Product Strategy for High Technology Companies.[FLAP COPY]Product Strategy for High Technology Companies2nd EditionMichael E. McGrath- How did Xerox, a dominant world leader in light-lens copying, change its strategic focus in time to secure a foothold in the emerging digital technologies arena - Which line strategies helped Tylenol leverage its single product-acetaminophen-into a broad-based platform that has sold nearly a quarter-trillion tablets - What innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers Continuous technological change.Short product life cycles.Fast-moving, innovative start-up competitors.High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some-Microsoft, IBM, Apple, and Intel, to name just a few-consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policies-including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations.And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time-and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared.Product Strategy for High Technology Companies is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today's emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership-today and well into the 21st century.About the A.

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condición: New. Print on Demand pp. xx + 378 Illus.

Condición: New. PRINT ON DEMAND pp. xx + 378.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan F.

Buch. Condición: Neu. Product Strategy for High Technology Companies | Michael Mcgrath | Buch | Gebunden | Englisch | 2000 | McGraw-Hill Education | EAN 9780071362467 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.