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  • Idioma: Inglés

    Editorial: WILEY INDIA, 2016

    8126554274 / 9788126554270

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 4,58

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Operating System Concepts, now in its ninth edition, continues to provide a solid theoretical foundation for understanding operating systems. The ninth edition has been thoroughly updated to include contemporary examples of how operating systems function. The text includes content to bridge the gap between concepts and actual implementations. End-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts. A new Virtual Machine provides interactive exercises to help engage students with the material.…

  • Idioma: Inglés

    Editorial: WILEY INDIA, 2016

    8126554274 / 9788126554270

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 4,58

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Paperback. Condición: Good. Operating System Concepts, now in its ninth edition, continues to provide a solid theoretical foundation for understanding operating systems. The ninth edition has been thoroughly updated to include contemporary examples of how operating systems function. The text includes content to bridge the gap between concepts and actual implementations. End-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts. A new Virtual Machine provides interactive exercises to help engage students with the material.…

  • Idioma: Inglés

    Editorial: Wiley India, 2014

    9351197433 / 9789351197430

    • Tapa blanda

    Librería: More Than Words, Waltham, MA, Estados Unidos de AmericaMore Than Words

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 1,63

    Envío por EUR 3,56 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. . . Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. All orders guaranteed and ship within 24 hours.

  • Idioma: Inglés

    Editorial: Wiley India, 2018

    8126566396 / 9788126566396

    • Tapa dura

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 5,50

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Idioma: Inglés

    Editorial: Wiley india Pvt. Ltd, 2016

    8126565780 / 9788126565788

    Serie: Libro 1 de 1 - Aws Certified Solutions Architect Official: Associate Exam

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 5,50

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Idioma: Inglés

    Editorial: Wiley India, 2015

    8126553448 / 9788126553440

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 5,50

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Idioma: Inglés

    Editorial: Wiley India (edition 2), 2006

    8126511168 / 9788126511167

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 5,51

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Wiley india Pvt. Ltd, 2016

    8126559985 / 9788126559985

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 5,53

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now. And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world. …

  • Idioma: Inglés

    Editorial: Wiley india Pvt. Ltd, 2016

    8126559985 / 9788126559985

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 5,54

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now. And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.…

  • Idioma: Inglés

    Editorial: Wiley India, 2013

    8126540508 / 9788126540501

    • Tapa blanda

    Librería: More Than Words, Waltham, MA, Estados Unidos de AmericaMore Than Words

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 2,08

    Envío por EUR 3,56 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. . Former Library book. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.

  • Idioma: Inglés

    Editorial: Wiley India Pvt. Ltd. (edition ), 2010

    8126520515 / 9788126520510

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Regular

    EUR 5,95

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Idioma: Inglés

    Editorial: Wiley India, 2013

    8126540508 / 9788126540501

    • Tapa blanda

    Librería: Book Gurus, Tallahassee, FL, Estados Unidos de AmericaBook Gurus

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Regular

    EUR 3,42

    Envío por EUR 2,68 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Fair.

  • Idioma: Inglés

    Editorial: Wiley India, 2013

    8126540508 / 9788126540501

    • Tapa blanda

    Librería: Duru Media, Tallahassee, FL, Estados Unidos de AmericaDuru Media

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 3,42

    Envío por EUR 2,68 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Good.

  • Idioma: Inglés

    Editorial: Wiley India, 2012

    8126538430 / 9788126538430

    • Tapa blanda

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,35

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: WILEY INDIA, 2016

    8126554274 / 9788126554270

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,42

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Paperback. Condición: Good. Operating System Concepts, now in its ninth edition, continues to provide a solid theoretical foundation for understanding operating systems. The ninth edition has been thoroughly updated to include contemporary examples of how operating systems function. The text includes content to bridge the gap between concepts and actual implementations. End-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts. A new Virtual Machine provides interactive exercises to help engage students with the material.…

  • Idioma: Inglés

    Editorial: WILEY INDIA, 2016

    8126554274 / 9788126554270

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 6,42

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Operating System Concepts, now in its ninth edition, continues to provide a solid theoretical foundation for understanding operating systems. The ninth edition has been thoroughly updated to include contemporary examples of how operating systems function. The text includes content to bridge the gap between concepts and actual implementations. End-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts. A new Virtual Machine provides interactive exercises to help engage students with the material.…

  • Idioma: Inglés

    Editorial: Wiley India Pvt. Ltd., 2010

    8126520515 / 9788126520510

    • Tapa blanda

    Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America-OnTimeBooks-

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,42

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Idioma: Inglés

    Editorial: Wiley India, 2013

    8126540508 / 9788126540501

    • Tapa blanda

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 6,46

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Wiley India (edition 8), 2013

    8126540508 / 9788126540501

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Regular

    EUR 6,80

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. 8. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Idioma: Inglés

    Editorial: Wiley India Pvt. Ltd., 2015

    8126520515 / 9788126520510

    • Tapa blanda

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 7,10

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. 8th International student edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Wiley India, 2010

    8126531177 / 9788126531172

    • Tapa blanda

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 7,10

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Wiley India (edition 3818th), 2011

    8126531177 / 9788126531172

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
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    Condición: Usado - Regular

    EUR 7,26

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. 3818th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Idioma: Inglés

    Editorial: Wiley India, 2006

    8126511168 / 9788126511167

    • Tapa blanda

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 7,32

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Wiley India, 2006

    8126511168 / 9788126511167

    • Tapa blanda

    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 7,32

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Wiley India, 2006

    8126511168 / 9788126511167

    • Tapa blanda

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Regular

    EUR 7,32

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Wiley india Pvt. Ltd, 2016

    8126559985 / 9788126559985

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 7,37

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now. And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world. …

  • Idioma: Inglés

    Editorial: Wiley india Pvt. Ltd, 2016

    8126559985 / 9788126559985

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 7,38

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now. And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.…

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