Productivity press aug 2024 (5 resultados)

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Service' in this book refers to the behaviors and actions of serving customers. 'Selling' in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects-Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Primarily, it focuses on the interaction and transition between 'the behavior of service' and 'the behavior of selling' by sharing methods and skills of how those two are interrelated. This book provides many helpful guidelines and solutions for turning customers' satisfaction with service into growth in sales. Through many refreshing ideas, the author helps you deeply understand the significance of integration of and conversion between service and selling and the harm of disconnection between service and selling. Many new ideas and viewpoints, which are different from other service books or sales books, are discussed, such as the contention that 'over-service and over-selling should be prevented.'Instead of:Giving highly complex and abstract definitions of 'service' or 'selling,' this book redefines service and selling with 'say YES to customers' and 'Make customers say YES' respectively. Insisting that customers' satisfaction with service will naturally lead to their long-term loyalty, this book emphasizes that customers' satisfaction with service has a shelf lifetime, which will soon fade over time. Taking the achievement of customer satisfaction as the final purpose of service, the author believes that 'the end of service is not customer satisfaction, but to create new customer needs and achieve increased sales.'Taking 'meeting or exceeding customer expectations' as the golden rule, the author insists that 'customer expectations need to be reduced first, then satisfied, and upgraded finally.'Focusing on the development of customers' buying needs like other books do, this book focuses oppositely on the research of 'why customers have no buying needs.' 186 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book deals in depth with an ancient attribute of effective leaders that has in recent years caught the attention of leadership writers and researchers. Today's effective leader is expected to demonstrate humility in addition to standard leadership attributes such as self-confidence, high-level cognitive skills, creativity, charisma, and the ability to articulate visions. The theme of this book is that leadership and professional effectiveness are enhanced when interspersed with other key leadership attributes including those mentioned above, assertiveness, a sense of humor, and strategic thinking ability. Many brash and aggressive successful leaders would be even more successful if they sprinkled their leadership approach with humility.This book describes an opinion about the most relevant aspects of humility as it applies to leadership and professional effectiveness, yet the emphasis is on leadership. Equally important, each chapter contains suggestions for making better use of humility. Humility as it relates to leadership and professional effectiveness is covered from many angles. Among these topics are the many meanings and components of humility and how leadership humility impacts group member performance and behavior. We also describe the attributes of humble leaders and professionals and their type of interpersonal relationships. Servant leadership, because of its tie-in with humility, receives a separate chapter.A description is provided about how narcissism, hubris, and charisma can be blended with humility to improve leadership effectiveness. Two other key topics are developing and enhancing your humility and making effective use of humility in leadership and professional life. The major contribution of this book is its systematic presentation of applied information about humility related to leadership effectiveness, such as the impact of humility on job performance and employee behavior, and how humility is part of servant leadership. At the same time, the book provides practical guidelines for applying the information to make optimum use of humility in the workplace. 202 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms' operational activities to create a competitive advantage.In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs- hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes. 254 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How to Hedge Metals is an important resource for all traders, whether new graduates or seasoned directors, and is written in simple, precise, and clear terms. It is engaging and accessible - a good read rather than a reference book - and provides solutions to the problems caused by metal price volatility. It walks through the entire hedging process, starting long before the first futures trade, with a discussion on risk tolerance and appetite. It explains how the world's major futures exchanges work; but more importantly, it explains how futures and options can solve physical trading problems. Written entirely from a hedger's perspective, How to Hedge Metals answers questions on issues such as Quotational Periods, option premiums, and backwardations. The aim of the book is not to promote hedging; some companies will learn how to minimise risk by changing their physical contracts, while others may conclude that the level of risk they face is acceptable. For those who decide to hedge there is a step-by-step guide to preparation, implementation, and evaluation of a hedging strategy, as well as case studies to illustrate how strategies have gone wrong in the past. Whatever their business model and knowledge of commodity markets, metal producers, fabricators and traders will understand what they can realistically achieve with a hedging program, and how to achieve it. This book deals with real world problems - contracts that are not in convenient 25 tons multiples, customers, and suppliers who change their minds, shipments that are delayed and markets that inexplicably move in ways that seem to defy the laws of supply and demand. Written by a respected industry expert who has worked for trading companies, banks, brokers, and the London Metal Exchange (LME), it uses simple language and engaging graphics to show how futures and options can offer protection from the increasing volatility of metal prices. 184 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book deals in depth with an ancient attribute of effective leaders that has in recent years caught the attention of leadership writers and researchers. Today's effective leader is expected to demonstrate humility in addition to standard leadership attributes such as self-confidence, high-level cognitive skills, creativity, charisma, and the ability to articulate visions. The theme of this book is that leadership and professional effectiveness are enhanced when interspersed with other key leadership attributes including those mentioned above, assertiveness, a sense of humor, and strategic thinking ability. Many brash and aggressive successful leaders would be even more successful if they sprinkled their leadership approach with humility.This book describes an opinion about the most relevant aspects of humility as it applies to leadership and professional effectiveness, yet the emphasis is on leadership. Equally important, each chapter contains suggestions for making better use of humility. Humility as it relates to leadership and professional effectiveness is covered from many angles. Among these topics are the many meanings and components of humility and how leadership humility impacts group member performance and behavior. We also describe the attributes of humble leaders and professionals and their type of interpersonal relationships. Servant leadership, because of its tie-in with humility, receives a separate chapter.A description is provided about how narcissism, hubris, and charisma can be blended with humility to improve leadership effectiveness. Two other key topics are developing and enhancing your humility and making effective use of humility in leadership and professional life. The major contribution of this book is its systematic presentation of applied information about humility related to leadership effectiveness, such as the impact of humility on job performance and employee behavior, and how humility is part of servant leadership. At the same time, the book provides practical guidelines for applying the information to make optimum use of humility in the workplace. 202 pp. Englisch.…