Pearson pearson business aug 2014 (2 resultados)

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Completely updated and expanded, the second edition of David Airey sLogo Design Lovecontains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.Logo Design Love shows students how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaboratewith clients. David not only shares his personal experiences working on identity projects including sketches and final results of his own successful designs he also uses the workof many well-known designers such as Paula Scher, who designed the logos for Citi andMicrosoft Windows, and Lindon Leader, creator of the current FedEx identity, as well aswork from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.InLogo Design Love, students learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create their own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last 240 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The best-selling guide to writing about artSylvan Barnet's A Short Guide to Writing About Art guides students through every aspect of writing about art. Students are shown how to analyse pictures (drawings, paintings, photographs), sculptures and architecture, and are prepared with the tools they need to present their ideas through effective writing. Coverage of essential writing assignments includes formal analysis, comparison, research paper, review of an exhibition, and essay examination. New to the 11th edition is a chapter on "Virtual Exhibitions: Writing Text Panels and Other Materials." 384 pp. Englisch.…