palgrave macmillan uk palgrave macmillan uk jan 2014 (Más de 1.100 resultados)

Taschenbuch. Condición: Neu. Neuware -Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This engaging study offers fresh readings of canonical Shakespeare plays, illuminating ways stagecraft and language of movement create meaning for playgoers. The discussions engage materials from the period, present revelatory readings of Shakespeare's language, and demonstrate how these continually popular texts engage all of us in making meaning.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and ¿ more importantly ¿ listen to them. A brand which both enhances people¿s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 208 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 256 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Religion-fuelled terrorism and attacks on freedom of expression have recently drawn headlines across Europe, either in protest or in support of extreme political or religious persuasions. This books explores interdisciplinary perspectives on public discussions of liberal-secular freedoms and their implications in a postsecular world.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 292 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Banks are entering a new environment. Regulation and supervision are becoming tougher, so that banks will be less likely to fail. If a bank does fail, bail-in rather than bail-out will be the new resolution regime, so that investors, not taxpayers, bear loss. Safe to Fail sums up the challenges that banks will face and how they can meet them.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Traditional notions of work are transforming rapidly as we enter into the global workspace. Through interviews with leading experts, The Worldwide Workplace gives readers a practical understanding of how to prepare for and capitalize on changes to the working environment.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 204 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who are making amazing technical and social advances with scarce capital and resources. Charles Leadbeater shows how these methods can be applied and used wherever you are and whatever your capital.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 220 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book explores the ways in which Western-derived music connects with globalization, hybridity, consumerism and the flow of cultures. Both as local terrain and as global crossroads, cities remain fascinating spaces of cultural contestation and meaning-making via the composing, playing, recording and consumption of popular music.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 336 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book develops an exploratory theory of immigration in multilevel states addressing two themes: governance and political parties. It examines not only how, and by whom, immigration policy is decided and implemented at different levels, but also how it has become a key-issue of party competition across multilevel states.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 324 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The way we work is overdue for change. This newly updated guide to the challenges you will face in the 21st century world of work sets out a compelling case for change in organizational cultures and working practices to boost output, cut costs, give employees more freedom over how they work and contribute to a greener economy.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Based upon interviews with individuals in high pressure positions, from business leaders to a bomb disposal expert, this book provides practical insight about how to identify, tackle and overcome any kind of stress.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 212 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -In recent years the continuity of many firms has been achieved by restructuring, a task which takes up a great deal of senior management's time. Written for busy managers and executives, this book is a practical guide to the process of restructuring, covering both debt and operational restructures.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 176 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Presents a comprehensive overview of governance in family enterprises including practical management knowledge in easy-to-use frameworks and interviews with renowned family enterprise owners and managers. Readers will benefit from the book's systematic approach and the opportunity to learn from the experience of other family enterprises.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -An innovative, research-based review of how boards make decisions during crises ¿ designed to offer insight and accessible theories for invested senior management facing crises situations. This book gathers recent and historical research on boardroom decision making from the field and business literature to review crises, TMT and decision making.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -With these lectures Foucault inaugurates his investigations of truth-telling in the ethical domain of practices of techniques of the self. How and why, he asks, does the government of men require those subject to power to be subjects who must tell the truth about themselves Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 384 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -There are significant returns to be made from private equity, infrastructure, real estate and other illiquid investments, but a competitive strategy is essential for investment success and for meeting objectives. This book takes readers through all the considerations of planning and implementing an investment strategy in illiquid investments.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 332 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The rise of multinational corporations (MNCs) from emerging markets has been a major development during the last decade. An important feature of emerging market MNCs is their close relationship with home states. The book investigates this special kind of relationship and explores how it affects the cross-border activities of these corporations.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This unique book provides a rare insight into the debilitating impact of regimes that fail to respond to the complex and gender specific needs of women behind bars. Exploring the marginalization, mental health and experiences of women in prison, it specifically focuses on the legacy of women's imprisonment in Northern Ireland.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -When regions like Canada, the US and the EU have disagreed over the legitimacy of risk perceptions they have placed science at the centre of international trade conflict. By looking across cases disputed and informally resolved, David Hornsby offers to deepen understanding of factors involved in risk based trade conflict.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 264 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Andreas Anter reconstructs Max Weber's theory of the modern state, showing its significance to contemporary political science. He reveals the ambivalence of Weber's political thought: the oscillation between an étatiste position, mainly oriented to the reason of state, and an individualistic one, focussed on the freedom of individualsSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 264 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -James Tobin, 1981 Nobel laureate in economics, was the outstanding monetary economist among American Keynesian economists. This book, the first written about James Tobin, examines his leading role as a Keynesian macroeconomist and monetary economist, and considers the continuing relevance of his ideas.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 208 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The news media has become a key arena for staging environmental conflicts. Through a range of illuminating examples ranging from climate change to oil spills, Media, Environment and the Network Society provides a timely and far-reaching analysis of the media politics of contemporary environmental debates.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -From a multi-sited ethnography with Swedish migrant women in the United States, Singapore and Spain, the book explores gender vulnerabilities and racial and class privilege in contemporary feminized migration, filling a gap in literature on race and migration.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Ben Light puts forward an alternative way of thinking about how we engage with social networking sites. He analyses our engagements social networking sites in public, at work, in our personal lives and as related to our health and wellbeing, emphasizing the importance of disconnection instead of connection.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Security in Translation proposes an innovative way to capture the evolution, spread and local transformation of threat images in world affairs. Reworking traditional securitization theory, this book develops a coherent new framework for analysis that makes securitization theory applicable to empirical studies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.