mechanical publishing house (31 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Publisher: Machinery.

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2025-02 Publisher:Machinery Industry Press.

Hardcover. Condición: New. Language:Chinese.HardCover. Pub Date: 2025-05 Pages: 228 Publisher: China Machine Press The first edition of this book aimed to outline a blueprint for higher education reform on the eve of the AI era. which has now arrived. The second edition is a direct response to the first edition's call for a new curriculum that strengthens anthropology through experiential and lifelong learning. The second edition significantly updates Chapter 3. Future Learning Models. to adapt to the new changes in te.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-02 Pages: 224 Publisher: China Machine Press This book is a guide to help you achieve your goals and break through limitations. The effective methods in this book will make your year the most successful you've ever had. The author has nearly twenty years of experience in planning your Good Year. Her results are inspiring. In this clear and concise guide. anyone can take three hours to change their life. This book will ask you some challenging questio.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-01 Pages: 200 Publisher: Machinery Industry Many enterprises face talent bottlenecks in their operations. including a shortage of talent in quantity and insufficient talent quality. Talent bottlenecks can slow business progress and even seriously affect the development of the enterprise. However. the experience of many employees is not fully valued and developed. resulting in a waste of valuable experience. This book introduces a proven and effective.

Hardcover. Condición: New. Language:Chinese.HardCover. Pub Date: 2025-01 Pages: 204 Publisher: China Machine Press This book is the 20th book by Henry Mintzberg. one of the world's most outstanding management thinkers and recipient of the Thinkers 50 Lifetime Achievement Award. It is undoubtedly his most interesting book. and perhaps his most serious. This book abandons the length and dryness of traditional management books. instead revealing the essence of management to managers through lighthearted. humorous. yet pro.

Hardcover. Condición: New. HardCover. Pub Date: 2025-04 Pages: 246 Publisher: China Machine Press The authors advocate a return to simplicity. simplifying life and increasing business efficiency. From a positioning perspective. the book provides insightful discussions on various management issues faced by businesses. covering broad aspects such as corporate mission. leadership. and organizational structure. as well as daily issues like annual budgets. pricing. and marketing. It offers correct solutions and serves as a .

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-02 Pages: 268 Publisher: China Machine Press This book clearly articulates the significance. value. and advantages of transforming from traditional auditing to agile auditing. It elaborates on the definition. values. and principles of agile auditing. and systematically introduces the methods and paths of agile audit transformation throughout its entire lifecycle. using case studies. It particularly focuses on key aspects such as agile audit risk asse.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-04 Pages: 192 Publisher: China Machine Press Marketing 1.0. the product-centric marketing of the industrial age. was considered a pure sales process. an art of persuasion. Marketing 2.0 is consumer-oriented marketing. where companies strive to build close relationships with customers. providing not only functional products but also emotional value. Marketing 3.0 is value-driven marketing. transforming consumers from prey into rich individuals. a peop.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-02 Pages: 284 Publisher: China Machine Press New Overseas Expansion in Practice is a handbook tailored for Chinese enterprises. providing strategic. tactical. and practical guidance on internationalization. The book delves into the strategic drivers of overseas expansion. target market selection. overseas business development. international organization building. and risk management from multiple perspectives. Combining successful internationalizatio.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-04 Pages: 736 Publisher: China Machine Press This book mainly discusses the process and influencing factors of classroom learning. including the composition of memory. memory organization. memory process. memory reconstruction. learning transfer. working memory. depth learning. the role of emotion in learning. learning motivation. beliefs. the social dimension of learning. metacognition. self-control. emotional self-regulation. resilience and perseve.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2024-12 Pages: 204 Publisher: Mechanical Industry Press Digital transformation is undoubtedly a major trend faced by enterprises in our era. Its success or failure will determine the survival opportunities and development efficiency of enterprises in future competition. For planners. promoters. and practitioners of digital transformation. they need not only abstract theories. but also a systematic framework that includes steps and tools and can be impleme.

paperback. Condición: New. Paperback. Pub Date: 2025-01 Pages: 380 Publisher: China Machine Press The author has conducted extensive interviews with economists and management scholars worldwide. This book selects 12 world-renowned economists. seven of whom have won the Nobel Prize in Economics. The interviews with these 12 economists spanned 20 years. representing the culmination of the author's professional research and compilation work. To engage in dialogue with these scholars. the author meticulously prepared exten.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-01 Pages: 408 Publisher: How to evaluate. introduce. and retain suppliers in the machinery industry? How to establish. maintain. and develop supplier relationships? How to conduct financial budgeting and operational planning for procurement? How to utilize category management under the power of supply and demand to optimize overall costs? How to build a supplier performance management system and integrate sustainability throughout? These are all prac.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-04 Pages: 288 Publisher: China Machine Press In the digital age. the business landscape has been reshaped. How can enterprises turn adversity into opportunity? *Digital Rebirth* focuses on digital transformation. revealing the entire breakthrough path from strategic restructuring to organizational renewal. *Digital Innovation* innovatively integrates the three looks and one observation and want to do. can do. and can do analytical frameworks. Through.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2024-12 Pages: 324 Publisher: China Machine Press This book is a concise and systematic handbook on trend trading. Through observation of a large number of futures trading instruments. the author has discovered a method for identifying trends with trading value and introduces position control and money management in trend trading. Most books on trend trading on the market are often highly personal trading guides. but this book is different; it is a system.

Hardcover. Condición: New. Language:Chinese.HardCover. Pub Date: 2025-01 Pages: 218 Publisher: China Machine Press This book systematically expounds Huawei's ToB sales theory. cites successful case studies from many well-known companies. and points out the path of soldier. general. and commander for sales personnel from elite soldiers to brave generals. and then to renowned commanders. It details how managers at all levels of enterprises can understand both sales business management and sales team management. and achie.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-06 Pages: 376 Publisher: China Machine Press How did the world's largest economies fall into the abyss of freefall? The fundamental problem leading to the crisis lies in every sector of American society. and we can conclude that the system is flawed. The concept of market unilateralism underpinned the American social system and was promoted to the rest of the world. When it failed to bring humanity a prosperous and wealthy future as ideally envisione.

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2025-01 Pages:292 Publisher:Machinery Industry Press Mr. Peter Drucker is a contemporary thinker and a master in the field of management. He laid a solid foundation for modern management and social ecology. and had a profound impact in the fields of business. and non-profit organizations. This book is compiled according to the publication order of Mr. Peter Drucker's works. and provides a relatively comprehensive interpretation and in-depth discussion of th.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-01 Pages: 400 Publisher: China Machine Press In the digital economy era. data. as a new type of production factor following land. labor. capital. and technology. has become the core engine driving the development of the digital economy and an important support for empowering the digital transformation and intelligent upgrading of industries. The integrated development of big data and artificial intelligence is also profoundly changing the internation.

Hardcover. Condición: New. Language:Chinese.HardCover. Pub Date: 2024-07 Pages: 232 Publisher: China Machine Press The Paradox of Management Research is another masterpiece by Professor Ma Hao of the National School of Development at Peking University. The book encapsulates his profound insights and deep reflections on management research over many years. Professor Ma Hao believes that management research is essentially an ordinary profession. neither lofty nor humble; it concerns the daily lives of management research.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-01 Pages: 304 Publisher: China Machine Press This book. based on the background. concepts. and connotations of digital operations and maintenance (O&M). comprehensively elaborates on the concepts. methods. and practices of digital O&M. Starting from the standardization of digital O&M. this book proposes a feasible framework for a digital O&M system. including top-level planning. blueprint construction. IT process management and optimization. O&M data.

Hardcover. Condición: New. Language:Chinese.HardCover. Pub Date: 2025-06 Pages: 324 Publisher: Machinery Industry Press How can a brand create value for a company as an asset? How should companies manage brand assets? From the consumer goods market to the premium market. from the offline physical era to the AI era. in the context of increasingly fierce product competition. brands are playing an increasingly decisive role in purchasing decisions. and brand asset management has become an indispensable part of a company's.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-01 Pages: 296 Publisher: Machinery Industry In the data age. data thinking is crucial. This book provides a clear path to data-driven thinking for the digital transformation of banks. The entire book is permeated with the practical application of data in various fields of banking. guiding readers to establish data thinking. understand the essence of business. and solve practical problems through data analysis. Key content includes: understanding busi.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-06 Pages: 368 Publisher: China Machine Press This book introduces the two sides of an investor and entrepreneur. including interviews with various figures. analysis of classic investment cases. annual letters to shareholders. related books. and stories from the author's three personal visits. It systematically reviews the author's education. growth. and entrepreneurial journey. recounts the influence of Benjamin Graham. Fisher. Munger. and others. an.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-07 Pages: 356 Publisher: China Machine Press Gary Becker. a representative figure of the Chicago School. won the Nobel Prize in Economics in 2008 for his profound insights into human behavior and is hailed as one of the most outstanding economists of the 20th century. Before Becker. economists focused only on macro-level topics such as businesses. firms. and markets. Becker was the first to bring economic methods into everyday life. His research on i.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-04 Publisher: China Machine Press.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-02 Pages: 484 Publisher: Machinery Industry This is a practical handbook that deeply decodes the marketing and sales strategies of SaaS products. summarizing the author's years of practical experience and profound insights in the field of SaaS marketing and sales. Starting from the foundation of SaaS. this book gradually builds a complete knowledge system. covering product management. market research. sales skills. and key aspects of marketing strate.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-01 Pages: 428 Publisher: China Machine Press This is a copywriting masterclass for directorsone you can afford. use. learn. and apply! Writing good copy and managing projects effectively is never about a few tricks or methodologies; a copywriter's copywriting mind is the reliable weapon in content creation. Elevating your copywriting mind to the director level is the effective path to fundamentally solving creative challenges. This book makes open-so.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2025-03 Publisher: China Machine Press.