Lid publishing london (608 resultados)

Paperback. Condición: Very Good. In today's digital age, where we are bombarded with more information than ever before, the power to influence has never been more important. whatever walk of life, you will need to draw on your influencing skills to get people to agree with your point of view. 'The Influence Book' is an inspiring and engaging handbook packed with expert advice, practical tools, and exercises to help you become a master of influence. This book will help you develop your emotional intelligence so you can become a highly skilled influencer in all areas of your life - whether you're influencing customers, colleagues, family, or friends. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. In 2020, the world was rocked by the sudden and indiscriminate spread of COVID-19. But for all the damage caused - lives lost, economies roiled and jobs eradicated - it also created opportunities for individuals and businesses to pause and reflect. Bushido Capitalism explores the ways in which this forced interlude has allowed us to reflect on the effects of a Great Acceleration of the last two decades and to critically evaluate where we should go next. Guided by updated values of Bushido, which have long been enshrined in Japanese culture but are rarely referenced in the West, this book presents ways in which we can use this current inflection point to become more responsible, ethical and sustainably minded citizens and business leaders. It underscores the importance of collaboration, humility and realism, but also of confidence, ambition and creativity. It demonstrates that businesses, particularly in a complex and polarized world, can be a force for the common good of society - if run the right way. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. In our super-connected world, organizations brands and reputations are shaped to a far greater extent by the personal experience of their employees and customers. We already know that 70% of customers brand perception is determined by their experience with the organization's employees and 41% of customers are loyal due to employee attitude. Authenticity from the tip to the root is the new holy grail for organizations. This book shows how an organization s values and brand can be translated into the daily practices and behaviour of their employees, drawing a golden thread from the boardroom to the front line customer experience. The 31 Practices method weaves together principles and practices from psychology, sociology, philosophy, neuroscience, leadership and business to significantly enhance customer and employee satisfaction and loyalty. It has been successfully adopted by large and small companies, across sectors from around the world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life. Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others. By the author of the bestselling The Diagrams Book (published in 14 languages), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking), this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Written by one of the world's leading business coaches, this book provides authoritative and proven guidance and techniques for any manager, executive or indeed coach who wants to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more - be that productivity or innovation - from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals to perform to higher levels. This book aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations. The author looks at the art of coaching from different perspectives and provides practical tips and models (such as the "Spectrum of Coaching Skills" and "GROW"). It also includes sample dialogues of how to handle various coaching situations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. How engaged are your employees, really? Companies talk about `employee engagement' and they accept its importance, yet strangely, they adopt out-dated methods when analysing and measuring this engagement. A leading engagement expert offers a new framework for taking the genuine pulse of a company - so that leaders and management can truly understand how their people are feeling and know what actions to take that result in better performance. Based on making results instantly and transparently available, and then determining with employees the real factors that lie within their feelings, managers can more easily assess the way they need to approach an issue. If, as the cliche goes, `people are a company's greatest asset', then ensuring their close engagement is essential for any company. This book argues powerfully for a radical new approach to employee engagement, based on understanding the minds and emotions of the people who work in organizations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. In a world of ever increasing work demands and greater expectations of 'having it all', a new ethos is needed. This ground breaking book draws on the author's practical and insightful Work/Life Symbiosis model to offer a solution. It uses real life examples, amusing anecdotes and simple and practical tools that can easily be implemented, to enable busy people to understand what's really important to them in life and help them align their choices with this. The model allows the reader to easily identify and understand factors that enable them to make work 'work for them'. It is an eye-opening book drawing on the personal and professional experience of a mother-of-two, working part-time as a Human Resources director with a global remit. It is easily readable with hard-hitting impact and it moves the discussion of work/life balance into uncharted territory. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Maintaining performance today is no longer simply about having an annual appraisal and telling employees "you must try harder". Research demonstrates that regular discussions about performance and providing feedback to the people you manage is a more effective way to motivate them and keep them on track. Distilled into this single, handy-sized volume are 50 tips, advice and techniques to help any manager become quickly skilled at regularly discussing performance, setting goals and objectives and providing the necessary feedback to ensure individuals and teams thrive in the company. Structured into five key parts, each of the 50 concise chapters also contains a practical exercise to help the reader understand and implement the concepts and ideas of this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Most of us work, yet few of us recognise our power in those workplaces or that we can influence things there. How can those of us striving in workplaces, `unleash the power of you'? How do we start creating kinder, fairer, more productive workplaces? More fundamentally, where does the spark, the resolve actually to do something come from? How do we start to live our purpose? In this book, Matt Dean uses his recent experience of cancer to shine a light on the challenges we all face in motivating ourselves to unleash the power of us. This is a book about creating kinder, fairer, more productive workplaces. Which sets out the thoughts, principles, and tools to create a more inclusive workplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: new. Paperback. The world is functioning outside the lines. The governance structures currently abided by are not supportive enough when it comes to fighting climate change and other environmental degradation. Perhaps it's time to start anew. In his first book, Forbes advocates for global taxation and regulation to protect this global asset, the planet. Packed full of facts, data, statistics and figures, Forbes' book offers a compelling argument to save the planet. Angus Forbes has a long experience working at the coalface of capitalism, consumerism and capital allocation, and his passion for progressive governance and sound knowledge of environmental degradation have led him to advocate for quite a unique solution, the Global Planet Authority. AUTHOR: Angus Forbes is a former City banker turned environmentalist and a passionate advocate of global governance of the biosphere. Founder of both VoteGPA.com and the social enterprise, Bankers Without Boundaries, he was also the inaugural Project Director of the Prince's Rainforest Project at Clarence House. Australian-born Angus lives in England. SELLING POINTS: . How to elect the first global governance to protect the biosphere . No universal agency has been built to protect the biosphere against global forces of degredation, until now . This book advocates for global governance of the biosphere and the formation of a Global Planet Authority . An informative, well-researched call-to-arms . A battle against climate change to save the planet, and the environment, for future generations to come How to elect the first global governance to protect the biosphere. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Today, we live and do business in a world where society gathers knowledge faster than it gathers wisdom. It is a world of continuous revolution and change. Those who manage to find, structure and exploit the power of Wild Knowledge ie, the untamed data, learnings and experiences that flourish in our lives and minds will come out the winners. In combination, we need to develop our ability to understand and judge which aspects of that knowledge are applicable to business and life in general. This is the so-called Vicious Wisdom which will force you to unlearn, to choose an approach of unthinking, in order to reach a deeper understanding, meaning and reason in your quest to find new and different solutions. This book, written by a leading futurist/philosopher, presents a powerful and radical approach to thinking about and solving our future lives and businesses. An original and challenging approach to thinking about and finding new ways to tackle the future Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condición: new. Paperback. This ground-breaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, argues that by combining curiosity, a bit of skepticism and understanding of current trends we can gain insight into and take advantage of the opportunities that come from new technologies. This handbook will give you a clear view of technology's impact beyond the hype and a complete toolbox on how to handle the upcoming revolution from a strategic perspective. You will delve into a step-by-step approach on how to analyse technologies, assess business implications and adapt to a new reality. Digitisation is only the warmup, and ignorance is not a viable business strategy! AUTHOR: Nicklas Bergman, founder, funder and futurist, has spent 25 years working as an entrepreneur and technology investor. He is responsible for some epic failures and a couple of home runs. Today he divides his time between investing, speaking, writing and advising on the future of technology, society and business. SELLING POINTS: . A framework for making the right choices and decisions in an age of rapid technological development . As technology evolves rapidly, making the right business decisions become more complicated and riskier this book offers important guidance . The author is an investor who has managed to identify some of the most successful emerging technologies today . Books that offer advice about the future are hot currently this one is engaging, relevant and originally designed A framework for making the right choices and decisions in an age of rapid technological development. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Think like Caesar and the great ancient philosophers marketing lessons we can learn from the Romans and Greeks. What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why author comes from the same Latin word as authority, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today. AUTHOR: Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. SELLING POINTS: . Insights and lessons from the world of Ancient Rome and Greece to inform today's marketing practice. . Original and entertaining full of fascinating stories and anecdotes that connects to doing marketing better. . Written by a leading marketing practitioner and educator with a deep interest in and knowledge of Ancient Rome and Greece. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. In this highly informative and practical guide, sleep expert and busy professional, Giles Watkins, explores the issues around sleep disorder from a personal and expert perspective. An experienced management consultant and coach, Giles' own sleep struggles encouraged him to refocus his research and training activities and he now works almost exclusively with leaders and organizations to promote positive sleep. In the new and updated edition of this enormously popular book, he shares the techniques and personal tips that transformed his life and helped him to sleep better. Along the way he explains the importance and function of sleep and how lack of sleep typically affects professionals. The book also examines how organizations can promote better sleep. As challenges with sleep for professionals reach epidemic proportions in the 21stcentury,this book provides an invaluable guide for those in positions of responsibility and encourages employee wellbeing inorganizations. AUTHOR: Giles Watkins is Director of Tinderbox and has over 35 years of global business and general management experience with top tier companies. He now focuses most of his time on promoting positive sleep, primarily with leaders and organisations. He has featured in many magazines and podcasts and is an opinion columnist for CEOWORLD magazine. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. All businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Moreover, companies' employees and shareholders are demanding the same. Yet, many companies are playing catch-up and urgently need to get on track for the future. This book explains how companies - small or large - can do that in a series of practical stages. The authors adopt a method that asks a series of questions that then require brutally honest answers to, that then go on to develop guaranteed actions for companies to implement. For any business owner or manager who realize the importance of running a sustainable business, but do not know where to start, this book provides an essential springboard. It all adds up to a roadmap towards the next decade - and for businesses to remain relevant and resilient. AUTHORS: Kevin and Sarah Duncan are established business authors who have now combined forces to produce an essential book. Sarah brings her expertise as a sustainability consultant to Kevin's considerable experience in business strategy. All businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Yet, many companies are playing catch-up and urgently need to get on track for the future. This book explains how companies - small or large - can do that in a series of practical stages. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: Very Good. "I was never really a big coffee drinker and, of course, tea is the thing in China. But I just can't help myself. Also, the place I have now landed in, and my favourite, where most of my meetings and conversations seem to take place, is an eclectic mix of Chinese tea house and Western coffeeshop". Thus, begins Notes from a Beijing Coffeeshop, in which the author provides a series of fascinating observations of today's fast-changing China. Jon Geldart has spent the past five years in Beijing. His conversations with Chinese business leaders, opinion formers and ordinary Chinese provide deep insights into Chinese life, business and culture. Engaging and enlightening, the stories and profiles in this book are a gateway to seeing how people are really do business and living in the new China. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Hardcover. Condición: new. Hardcover. There's a lot going wrong in the world: climate change, war, inequality, divisive politics. It can be hard to see a way out of the issues we face. But social entrepreneurs across the world are addressing these big problems in innovative ways: The New Ism seeks to build their innovations into the fabric of modern society, creating a new, more sustainable and inclusive global system.In this first book of a series on how society can learn from social innovators, authors Mel Young and Alexandra Matthews demystify what it means to be a social entrepreneur and explore how their work could help us all to create a sustainable, inclusive world where humans live within the means of the planet and all life can thrive. Through their podcast interviewing social innovators and disruptors and Mel's experience as a leading social entrepreneur himself, they have a unique vantage point on what could just be the key to a brighter future. Visions of a new world - a new, inclusive ecosystem with innovator's, creatives and ground-breaking entrepreneurs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condición: new. Hardcover. We can all be better in every aspect of our lives. Kevin Duncan (author of the bestselling The Diagrams Book and The Ideas Book) draws together 50 ingenious thoughts and inspirations to improve your attitude, your approach to life and work, the questions you ask, the decisions you make, and even your timing in the things that you do. We are the owners of our success, and the main source of that success is excellence. Practical and highly accessible, this is a life-affirming handbook to help you be the best you can be whoever and wherever you are. AUTHOR: Kevin is a business adviser, marketing expert, motivational speaker and author. After 20 years in advertising, he has spent the last eighteen as an independent troubleshooter, advising companies on how to change their businesses for the better, via change management programmes, training, facilitation, and non-exec work. SELLING POINTS: . From the author of the bestselling The Diagrams Book, let The Excellence Book help you be the best you can be . Part of the bestselling Concise Advice series stylishly presented (with diagrams and illustrations) and easy to understand and apply . Written by a leading and influential (over 500k LinkedIn followers) adviser and author From the author of the bestselling The Diagrams Book, let The Excellence Book help you be the best you can be. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Ideas are the fuel of business, work and your career - it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and the smartest managers and entrepreneurs globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 methods are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations. AUTHOR: Kevin Duncan is a business advisor, marketing expert and author of several bestselling business books, including The Diagrams Book (LID) and The Smart Thinking Book (LID). Ideas are the fuel of business, work and your career - it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by the smartest managers and entrepreneurs globally to help them think of and create great ideas. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Wherever you work, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out", or "walk the talk", or "pivoting", or "think outside the box". No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerised the rank and file around the globe. Help is at hand with this handy dictionary, aptly described as "the world's most comprehensive" of the top 2,000 business jargon and non-sensical terms that have infected us all. Stay sane (and keep your colleagues, manager and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak to save us all from going stir-crazy! AUTHOR: Kevin Duncan is a business advisor, marketing expert and the author of several successful business books (The Diagrams Book and The Smart Thinking Book). He previously worked in the communications and advertising sector the epicentre of business bullshit for 25 years. SELLING POINTS: . Ever wondered what people at work are really trying to say? With wit and clarity, this books cuts through the bullshit . Contains 1200+ of the most annoying, pretentious and often useless business jargon and terms used today . Each jargon/terms is deciphered with a heavy dose of humour . Presented in dictionary format includes cross-referencing to other related bullshit terms . The perfect anecdote for anyone suffering from over-exposure to corporate talk and jargon Wherever you work, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Help is at hand with this handy dictionary, aptly described as "the world's most comprehensive" of the top 2,000 business jargon and nonsensical terms that have infected us all. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Jack Ma (Ma Yun) is one such entrepreneur. Together with his company, Alibaba, Ma has become one of the giants of the Internet world and Alibaba, one of the world's largest e-commerce platforms. This book presents Ma's experiences, entrepreneurial career and the whole process of Alibaba's creation. The authors show how Ma subverted traditions and built Alibaba into a behemoth, that set a world record as the largest public stock offering ever during its IPO in New York in 2014. AUTHORS: Chen Wei and Yan Qicheng are leading business writers in China. SELLING POINTS: . Jack Ma & Alibaba A biography of one of China's greatest entrepreneurs . China's recent global economic rise has been phenomenal and is being led by entrepreneurs like Jack Ma . Written by authors who had direct, inside access to Jack Ma and Alibaba . Fascinating account of Ma's life, challenges and motivations as well as the business ideas behind his success An illuminating account of Jack Ma and Alibaba - one of China's leading entrepreneurs and an Internet giant in today's world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices. In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!). AUTHOR: Kevin Duncan is a business adviser, marketing expert, and bestselling author. His books have been translated into over a dozen languages. He is the author of The Diagrams Book, The Ideas Book, The Excellence Book, The Smart Thinking Book, The Business Bullshit Book, The Intelligent Work Book, The Bullshit-Free Book and The Sustainable Business Book (all published by LID). Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. It's human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn't working, often overshadowing all the positives. But what if you focused on and played to your strengths instead? This practical and short book aims to revolutionise your life by helping you to identify what exactly makes you happy so that you will make the right choices; decide whether a job, activity or course is right for you; and understand why things seem to flow with some activities and some people, and not others. Knowing these things about yourself and spending more time on what really energises and fulfils you your strengths will ultimately lead to a happier and more successful life. AUTHOR: Sally Bibb is a leading figure in the strengths movement and is the author of several business books. She is a management consultant and previously worked at The Economist. This practical and short book aims to revolutionise your life by helping you to identify what exactly makes you happy so that you will make the right choices; decide whether a job, activity or course is right for you; and understand why things seem to flow with some activities and some people, and not others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condición: new. Paperback. Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand. With his usual flair for narrative, sharing personal experiences, inspirational stories and motivational quotes, Neil Francis will help you to unleash your inner creativity and apply it every day in everything you do! AUTHOR: Neil Francis is the author of Positive Thinking, Inspired Thinking, The Entrepreneur's Book and Changing Course. He is Chairman of a digital agency, Pogo Studio, Director of a software solutions company, Company Net, Trustee of Chest Heart and Stroke Scotland, and Trustee of Sporting Memories. He is British and lives in Scotland. With his usual flair for narrative, sharing personal experiences, inspirational stories and motivational quotes, Neil Francis will help you in this book to unleash your inner creativity and apply it every day in everything you do! Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condición: new. Hardcover. This book deals with networking and asks the question: Do you have the nerve not to use or not to learn to use networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects. AUTHOR: Simone Lemming Andersen is an author and journalist. She is a specialist in networking and performance. Sheworked at the Danish Broadcasting Corporation, whereshe produced radio and TV programmes and hosted her own live talk show. Later shebecame a senior adviser in a PR company. SELLING POINTS: . A unique and practical guide to developing a strategic network of business contacts . Contains proven techniques based on original principles of networking . Stylishly presented (with illustrated examples throughout) and easy to understand and apply A unique and practical guide to developing a strategic network of business contacts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. AUTHOR: Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID). Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condición: new. Hardcover. We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples .and continued doses of common sense! AUTHORS: Guy Arnold is the published author of Great or Poor, and Sales through Service. He works with Business Advice Organisations, offering simple and hugely powerful guidance as well as referrals and reputation sales. Russell Wood is a professional trainer and business advisor for SME, national, FTSE 100 and private companies working in B2C and B2B environments. SELLING POINTS: . How to increase your company's chances of success in the future . A highly original and significant perspective on why some companies are more successful than most . The approach is based on the authors'deep work with some of the world's leading companies . A contrarian approach that goes against the grain of much of today's current management thinking . An important management book for all business executives, especially in today's intensely competitive and changing business environment A genuinely new approach to building your reputation and winning business referrals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. We live in a competitive world. You are expected to do well in school so you can get into a good university, a good job, and a good life. Good in this context means better than. On the other hand, creation is the ability to bring new ideas into the world in business, philosophy, the arts, and life. In reality, the road to creation is paved with blood, sweat and tears. If you really want to offer something that is genuinely creative or innovative, you need to dare to be different! This challenging and original book blends interdisciplinary insights from technology, the arts, popular culture and more, in order to unlock the secrets to genuine innovation and creativity. For anyone wanting to move beyond merely competing, this book contains compelling insights and inspirations to help effect real change. AUTHOR: Magnus Lindkvist is a renowned trendspotter, futurist and award-winning speaker. He is the author of seven books, the most recent being The Reset Book. He is based in Sweden, but his work takes him all over the world. This challenging and original book blends interdisciplinary insights from technology, the arts, popular culture and more, in order to unlock the secrets to genuine innovation and creativity. For anyone wanting to move beyond merely competing, this book contains compelling insights and inspirations to help effect real change. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. A simple, practical approach to being a successful negotiator. This book will help you develop your emotional intelligence so you can become a highly skilled negotiator in all areas of your life - whether you're negotiating with customers, colleagues, family or friends. It will equip you with the tools and techniques to put negotiation theory into practice. Learn how to develop a winning mind-set, prepare successfully for any negotiation, recognise and respond to different negotiation situations, deal effectively with gameplay, manage the negotiation conversation and understand how to draw the negotiations to a successful close. The Negotiation Book is an inspiring and engaging handbook packed with Nicole Soames' expert advice, practical tools and exercises to help you master the art of negotiation. AUTHOR: Nicole Soames is a highly qualified coach and EQ practioner. She is the founder & CEO of Diadem that specializes in commercial skills training and coaching, with over 75 clients in 12 different countries, helping more than 2,500 people become commercial athletes. SELLING POINTS: . Negotiation is one of the foundational skills for anyone doing business today, at whatever level. . The negotiation techniques in this book are uniquely underpinned by emotional intelligence principles. . Written by a leading trainer in negotiation it contains practical exercises, tools and tips. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…