ideapress publishing us (117 resultados)

Hardback. Condición: New. Are you looking to enhance your mentorship skills and make a lasting impact on the entrepreneurial world? Renowned entrepreneur and investor Brad Feld shares his decades of experience and expertise in developing and refining the art of mentorship through the philosophy of GiveFirst.The GiveFirst philosophy encourages individuals to give their time, resources, and expertise to others without expectation of immediate return. It goes beyond the "Pay it Forward" mentality, showing you how to adopt a continuous, optimistic, and empathetic mindset in your professional life. It reinforces positive feedback loops that impact not only individuals but also entire communities. In this book you'll discover how GiveFirst can help you create a vibrant startup community by breaking free from a transactional mindset and becoming an extraordinary mentor.Whether you are just starting your professional journey or well into it, GiveFirst is a must-read for anyone looking to develop their mentorship skills and build meaningful connections. With practical tips, real-life examples, and insightful reflections, this book will guide you through the journey of becoming an extraordinary mentor who can inspire, challenge, and empower. Get ready to transform yourself and those around you.

Paperback. Condición: New. "In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach . An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it." -KIRKUS STARRED REVIEWA timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington.The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you're presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes.Read this book to learn:Why you must rehearse over and over, so it looks like you've never done it beforeThe science of why connecting and engaging online is harder-and exactly what to do about itWhy you must understand the difference between authentic presence and strategic presenceWhy congruency matters and how to use it in your favorWhat happens to our voices in virtual realms-and how to effectively compensateHow to produce like a pro-and become a pro in every aspect of your deliveryAnd much moreThis Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged-and help you learn more in less time.Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations.  The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who's in your audience, and no matter what your topic.Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

Paperback. Condición: New. Limitless helps innovators, idealists, and iconoclasts get "unstuck" - and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn't equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn't even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In - and we still feel incomplete. This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as "a kick in the ass surrounded by a warm hug," Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you've only dared whisper it to yourself, this book is the permission you didn't even know you needed to live into it as only you can.

Paperback. Condición: New. INT. "Required reading for anyone who wants to do more than merely manage people. Good Authority is a modern classic, and it will redefine what it means to be the boss." - Seth Godin, Author, LinchpinImagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life.Creating a company culture like that is not a dream. Through personal stories and real-life conversations, Jonathan takes you into the room with managers and employees where real culture change happens, and shows you a new kind of employee mentoring where each person gets the real-time feedback, support, and clear boundaries we all need to get beyond the patterns that hold us back.In this provocative and timely new book, Jonathan brings together what he has learned over a twenty-year journey as an executive, entrepreneur, team leader and leadership trainer.Combining his experience as the CEO and CBO of EMyth where he led the transformation of a global coaching brand with the lessons learned along his own personal growth journey, Jonathan walks us through a step-by-step approach that integrates the leading edges of both. You'll discover a way to lead your team that is both profoundly human and results-oriented at the same time.Whether you re a CEO or business owner, executive, team leader, consultant, or coach, Good Authority will give you new ideas and inspiration you can put into practice. Most importantly, it will give you permission to be more of who you are at work than you ever thought possible.

Paperback. Condición: New. Limitless helps innovators, idealists, and iconoclasts get "unstuck" - and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn't equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn't even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In - and we still feel incomplete. This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as "a kick in the ass surrounded by a warm hug," Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you've only dared whisper it to yourself, this book is the permission you didn't even know you needed to live into it as only you can.

Hardback. Condición: New. Are you looking to enhance your mentorship skills and make a lasting impact on the entrepreneurial world? Renowned entrepreneur and investor Brad Feld shares his decades of experience and expertise in developing and refining the art of mentorship through the philosophy of GiveFirst.The GiveFirst philosophy encourages individuals to give their time, resources, and expertise to others without expectation of immediate return. It goes beyond the "Pay it Forward" mentality, showing you how to adopt a continuous, optimistic, and empathetic mindset in your professional life. It reinforces positive feedback loops that impact not only individuals but also entire communities. In this book you'll discover how GiveFirst can help you create a vibrant startup community by breaking free from a transactional mindset and becoming an extraordinary mentor.Whether you are just starting your professional journey or well into it, GiveFirst is a must-read for anyone looking to develop their mentorship skills and build meaningful connections. With practical tips, real-life examples, and insightful reflections, this book will guide you through the journey of becoming an extraordinary mentor who can inspire, challenge, and empower. Get ready to transform yourself and those around you.

Paperback. Condición: New. "In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach . An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it." -KIRKUS STARRED REVIEWA timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington.The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you're presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes.Read this book to learn:Why you must rehearse over and over, so it looks like you've never done it beforeThe science of why connecting and engaging online is harder-and exactly what to do about itWhy you must understand the difference between authentic presence and strategic presenceWhy congruency matters and how to use it in your favorWhat happens to our voices in virtual realms-and how to effectively compensateHow to produce like a pro-and become a pro in every aspect of your deliveryAnd much moreThis Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged-and help you learn more in less time.Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations.  The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who's in your audience, and no matter what your topic.Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

Paperback. Condición: New. Higher education has a long history of transferring knowledge-facts and theories-into students' minds. However, it has less of a history of providing students with direct experiences, such as internships, that lead to felt knowledge of the field and relevant skills. It is this combination of academic and felt knowledge that fosters the growth students need, which we refer to as "professional wisdom."This growth state is supported by basic neuroscience. Humans possess a crowning achievement of evolution in the neocortex, allowing us to perform amazing feats of cognitive symbolic logic, such as language and planning. Beneath the neocortex lies an older part of the brain that regulates emotional computation-the limbic system. This system provides a perspective of value, helping us determine whether a plan or activity is beneficial. Interestingly, neuroscience shows that the limbic system reacts most strongly to actual experiences, and it requires reflection to process these experiences into the higher cognitive regions of the brain.When applied to higher education, this insight suggests that combining academic study with hands-on experiences-such as cooperative learning and internships-can lead to a lifelong career where students remain passionate and engaged. A major paired with an enjoyable, real-world experience in college helps students connect knowledge with purpose, fostering long-term satisfaction and success.While some individuals, especially in academic administration, refer to this as "educating the whole student," we describe it as cognitive-emotional integration, the foundation of professional wisdom. In this book, we explore the current experiences in higher education that foster this development, from cooperative learning to internships and beyond. We also offer two neuroscientists' perspectives on how cognitive-emotional integration aligns with the brain's natural processes.With this understanding, we believe colleges and universities have an obligation to their students: to cultivate environments that challenge them both inside and outside the classroom. Without this, we risk graduating learners unprepared for the demands of the modern workforce.

Paperback. Condición: New. Higher education has a long history of transferring knowledge-facts and theories-into students' minds. However, it has less of a history of providing students with direct experiences, such as internships, that lead to felt knowledge of the field and relevant skills. It is this combination of academic and felt knowledge that fosters the growth students need, which we refer to as "professional wisdom."This growth state is supported by basic neuroscience. Humans possess a crowning achievement of evolution in the neocortex, allowing us to perform amazing feats of cognitive symbolic logic, such as language and planning. Beneath the neocortex lies an older part of the brain that regulates emotional computation-the limbic system. This system provides a perspective of value, helping us determine whether a plan or activity is beneficial. Interestingly, neuroscience shows that the limbic system reacts most strongly to actual experiences, and it requires reflection to process these experiences into the higher cognitive regions of the brain.When applied to higher education, this insight suggests that combining academic study with hands-on experiences-such as cooperative learning and internships-can lead to a lifelong career where students remain passionate and engaged. A major paired with an enjoyable, real-world experience in college helps students connect knowledge with purpose, fostering long-term satisfaction and success.While some individuals, especially in academic administration, refer to this as "educating the whole student," we describe it as cognitive-emotional integration, the foundation of professional wisdom. In this book, we explore the current experiences in higher education that foster this development, from cooperative learning to internships and beyond. We also offer two neuroscientists' perspectives on how cognitive-emotional integration aligns with the brain's natural processes.With this understanding, we believe colleges and universities have an obligation to their students: to cultivate environments that challenge them both inside and outside the classroom. Without this, we risk graduating learners unprepared for the demands of the modern workforce.

Paperback. Condición: New.

Hardback. Condición: New. Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn)The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow's economy. In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company.  In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds.Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton.  From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton.Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton.

Hardback. Condición: New. What if we've been trying to get rid of the very thing that brings us the opportunity for our greatest level of performance, meaning and purpose?It's exhausting reading the constant headlines about reducing and getting rid of stress and anxiety to better our collective health. We're all aware of the anxiety and mental health crisis most of us face, but the solutions that we've been offered are not only out of date, but they are also often counterproductive!Stress isn't going anywhere. But that can be a good thing.When we recognize that stress is only energy, we can begin to wield it in a way that can help us rather than hinder our progress toward our goals. More stress, more anxiety, can actually just mean more power. Afterall, Olympic athletes don't break world records at practice. They break them at the height of stress and pressure. With the right framework, stress can become our greatest competitive advantage.Backed by decades of research and told in a compelling narrative, Springboard provides a detailed roadmap for profoundly changing our professional and personal lives through the Fear(less) Stress Framework. With surprising truths gleaned from proprietary research, as well as case studies, interviews, and validated tests readers can use to deeper their own personal understanding of their cumulative stress, Springboard will impart fresh, actionable tools that anyone can use to channel their peak performance even under the most challenging circumstances.

Hardback. Condición: New. Acclaimed YUM! Brands CEO and author of the New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world's best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development.TAKE CHARGE OF YOU teaches you the secrets to self-coaching. Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren't enough good ones to go around, and the ones that exist are often too expensive or sought-after for most of us to even consider hiring them.But that doesn't mean you should go without! Your life is too important to leave your personal growth and professional development up to chance. Take Charge of You helps you define for yourself what you want out of life and give yourself what you need to succeed.Written by two highly successful coaches from the worlds of business and professional sports, this book provides a straightforward process that will guide you on your self-coached journey to success, including:Getting into a coaching mindsetUsing all 5 senses to spark your brainVisualizing successThe practice of neutralityThe action of belief, and moreChock full of stories, exercises, tips, and questions to ask yourself to spark insight, it's designed to provide not just the knowledge you need, but tools you can use to create real, lasting change so you can lead a more fulfilling and successful life-now and well into the future.

Hardback. Condición: New. This book is a compass for anyone who feels the ground shifting beneath them and is asking, "Where do I go from here?" It reveals why knowledge is no longer enough, how to navigate the turbulence of this transition, and how to uncover the wisdom advantage only you can bring to thrive in the Age of AI.The Knowledge Economy is collapsing. For generations, society rewarded us for what we knew. But artificial intelligence already out-thinks, out-remembers, and out-produces us. Degrees and titles no longer guarantee value.Lawrence Ford has guided CEOs and heads of state, and walked with thousands of people through financial decisions, corporate transitions, and deeply personal crises of identity and change. He has helped catalyze movements in partnership with the United Nations, represented commerce as a force for peace at Nobel Peace Prize ceremonies, and has been called "The Shaman of Wall Street" by The Washington Post, "The Finance Guru" by NPR, and "a man of two worlds" by The Economist.That uncommon combination is exactly what makes him one of the clearest guides for this moment-when both the systems we've built and the selves we've become are being tested by AI.History will remember this as the moment everything changed. How you show up will define your future-and this book is your guide.

Hardback. Condición: New. In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility. Irresistible businesses grow faster, they're more profitable, and they innovate and lead their markets. Most importantly, their employees, customers, and stakeholders are drawn to them like magnets. Leaders have an outsized impact on culture, engagement, and productivity. Irresistible helps leaders at all levels understand how to scale a business through a new organization model - the "network of teams."  Bersin's model emphasizes that effective companies operate as networks, not hierarchies. When focused leadership empowers small teams, the result is increased speed, agility, and traction - along with a sense of purpose, mission, and clarity of roles. Leaders of irresistible companies understand that by unleashing the power of the human spirit, their companies can go faster and farther than their competitors by empowering people and creating employee-centric cultures. If you can make your company - large or small -- irresistible, your employees will contribute, innovate, and grow more than you thought possible. Bersin shares eye-opening examples from his consulting work with HR and executive business teams around the world. Each chapter includes tips and discussion questions to bring these organizational behavior lessons to life. Inspiring yet highly pragmatic, this business book is a leader's handbook for today's unpredictable business world, where people and culture are more important than ever. Bersin's human resource management book challenges companies to rethink their current approach to organizational design, leadership development, and human resources strategy. A top business book for organizations large and small, Irresistible belongs on the bookshelf of every executive, supervisor, and entrepreneur.

Hardback. Condición: New.

Hardback. Condición: New. What if we've been trying to get rid of the very thing that brings us the opportunity for our greatest level of performance, meaning and purpose?It's exhausting reading the constant headlines about reducing and getting rid of stress and anxiety to better our collective health. We're all aware of the anxiety and mental health crisis most of us face, but the solutions that we've been offered are not only out of date, but they are also often counterproductive!Stress isn't going anywhere. But that can be a good thing.When we recognize that stress is only energy, we can begin to wield it in a way that can help us rather than hinder our progress toward our goals. More stress, more anxiety, can actually just mean more power. Afterall, Olympic athletes don't break world records at practice. They break them at the height of stress and pressure. With the right framework, stress can become our greatest competitive advantage.Backed by decades of research and told in a compelling narrative, Springboard provides a detailed roadmap for profoundly changing our professional and personal lives through the Fear(less) Stress Framework. With surprising truths gleaned from proprietary research, as well as case studies, interviews, and validated tests readers can use to deeper their own personal understanding of their cumulative stress, Springboard will impart fresh, actionable tools that anyone can use to channel their peak performance even under the most challenging circumstances.

Paperback. Condición: New.

Hardback. Condición: New. Teams don't get stuck because of poor communication skills. They get stuck because smart, capable people choose not to speak up-and leaders rarely notice until those patterns are hardwired.People talk in circles, revisit old decisions, and mistake activity for progress. The result is conversational debt-the compound cost of the conversations people avoid. Not because they're afraid, but because they've learned that speaking up doesn't change anything. Forward Talk exposes this hidden force that quietly drains performance, trust, and alignment. It reveals why the corporate obsession with "psychological safety" has become a bandage for deeper issues, how well-intended teams hide behind politeness, and what it takes to break through the false harmony that prevents real progress. Drawing on twenty-five years of facilitating high-stakes conversations with Fortune 500 leaders and frontline teams in more than thirty countries, Gustavo Razzetti introduces a research-backed, practice-proven framework for turning stuck conversations into forward movement. Readers will learn to recognize and reverse the three destructive conversational patterns that keep teams trapped: Avoidance: staying silent or skirting the real issue, hoping it resolves itselfBlame: focusing on who's at fault instead of what's nextGroupthink: chasing false harmony and mistaking agreement for alignment Through real stories, diagnostic tools, and actionable practices, Forward Talk helps teams rebuild voice, agency, and momentum. It's for leaders, facilitators, HR professionals, and change agents who know that success isn't determined by effort-it's determined by whether people believe their voices matter.

Hardback. Condición: New. Is your once-thriving organization stuck? Is your team on life support, unable to deliver on its potential? Is your initiative or campaign limping along instead of sprinting ahead?  Wall Street Journal bestselling author and turnaroundmastermind, Lisa Gable offers a clear-headed, straightforward method forgetting you back on track.  For more than 30 years, Lisa Gable has been called to turnaround failing organizations-businesses, teams, nonprofits, political campaigns, and government projects-and solve seemingly intractable problems. From Silicon Valley to Washington DC, she's seen it all. Over time, she's learned the key to course-correct when things go South is applying the discipline of process engineering-carefully reevaluating everything your organization does and how it does it-with diplomacy and humanity, taking care of relationships, and forging strong partnerships. In Turnaround, Gable shares her simple but powerful method for breathing new life into the most troubled ventures: Visualize the future-don't fix what's there; start from scratch.Break down the present-ditch what isn't working; keep what does. Create a path to your future-map out critical decisions and actions needed.Execute with confidence and diplomacy-speed up by partnering well with others. At a time when dizzying innovation cycles, hyper-competition, and a global pandemic have made survival more challenging than ever, Gable's time-tested and industry-proof method will give you the tools to turn your ship around and chart a course to success.

Hardback. Condición: New. When big businesses dominate the headlines, leveraging their scale to outpace the competition, small business owners often feel like they're fighting an uphill battle. But what if the very qualities that make your business small could become your greatest strengths?Unconvention shatters the myth that success is about scaling up, cutting costs, or mimicking corporate giants. Drawing on data from tens of thousands of small businesses and years of hands-on experience, this book reveals a powerful, counterintuitive truth: underdog, owner-operated businesses possess unique advantages that can outmaneuver even the largest corporations.Through compelling stories and insights, Unconvention explores how small businesses survived and thrived during challenges like the COVID-19 pandemic, even as over 30% of small businesses were forced to close while large enterprises received preferential treatment. These stories illustrate how successful entrepreneurs stayed true to their convictions and leveraged their distinct strengths to win.This book provides a roadmap for entrepreneurs to unlock their full potential using The Underdog's Principles:Positioning: Serve a focused set of customers who value your uniqueness.Proximity: Build deep, personal relationships that create loyalty and understanding.Purpose: Create a meaningful business driven by values beyond just profits.Unconvention celebrates the small business owner who succeeds not by competing on price or scale, but by embracing authenticity, boldness, and a relentless focus on their unique purpose.For entrepreneurs navigating the challenges of corporate competition, this book is both a strategy guide and a source of inspiration. Whether you're a startup founder, small business owner, or aspiring entrepreneur, Unconvention offers practical insights to help you thrive in today's competitive landscape.Stop trying to play by someone else's rules. It's time to rewrite the playbook and unleash the power of your owner-operated business.

Hardback. Condición: New. Silicon Valley is not the glossy utopia our promising youth has been sold; it's a modern-day Colosseum where overclocked misfits battle for their shot at unicorn status and glory. Forget the embroidered zip hoodies and free kombucha fantasies-in Tech Confidential, two renegade insiders cut through the buzzwords and bullsh*t. They show that your dreams of changing the world are possible, but success has a high price and the person you were before may not like the person you become. This book dishes out hard-earned strategies to help you not just survive but thrive in a world that chews people up and spits them out in the name of "innovation."Inside these pages, you'll meet brilliant oddballs racing to launch the next big product, engineers treating the next line of code as their personal Everest, and leaders juggling corporate politics while one breath away from the company's last gasp. Along the way, the authors deliver sharp, painfully relatable anecdotes and practical strategies that show you how to:Tame your ego to navigate corporate politics like a proEmbrace the misfits and survive toxic colleaguesMoneyball the market to build products people wantGet money or get outPacked with insights, humor, and hard-won hope, this essential guide is for anyone daring to dream big in the tech world-and still wanting a life left to enjoy.

Hardback. Condición: New. This best-selling, 5x National and International Award Winning Book has been named 2022's Best Marketing/PR Book, Best Social Media book, Best PR/Marketing Book, and more. In Everyone is an "Influencer," Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers that will change the trajectory of your business in a powerful way. For over 13 years Keenan has been using the process detailed in this book to help hundreds of brands uncover and celebrate their story in a way that adds excitement, creates consistency, and builds long-term success. This book teaches this proven and practiced method to develop your brand's story and it's a game changer for every industry. You'll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business attract and retain top talent while gaining like-minded customers who passionately support, endorse and join in your brand celebration. This book is for business leaders looking to supercharge their companies. It's for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization. It's all possible because as you'll see, Everyone Is An Influencer.

Hardback. Condición: New. A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We've all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions.That's because brands have focused on company centric business strategies, processes and technology.However, simply put: No customers, no business.  What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets-the very people who make it possible to be in business?  Empathy is a powerful construct for a better world and a better business. It's not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action. By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition.  They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.

Hardback. Condición: New. Is your once-thriving organization stuck? Is your team on life support, unable to deliver on its potential? Is your initiative or campaign limping along instead of sprinting ahead?  Wall Street Journal bestselling author and turnaroundmastermind, Lisa Gable offers a clear-headed, straightforward method forgetting you back on track.  For more than 30 years, Lisa Gable has been called to turnaround failing organizations-businesses, teams, nonprofits, political campaigns, and government projects-and solve seemingly intractable problems. From Silicon Valley to Washington DC, she's seen it all. Over time, she's learned the key to course-correct when things go South is applying the discipline of process engineering-carefully reevaluating everything your organization does and how it does it-with diplomacy and humanity, taking care of relationships, and forging strong partnerships. In Turnaround, Gable shares her simple but powerful method for breathing new life into the most troubled ventures: Visualize the future-don't fix what's there; start from scratch.Break down the present-ditch what isn't working; keep what does. Create a path to your future-map out critical decisions and actions needed.Execute with confidence and diplomacy-speed up by partnering well with others. At a time when dizzying innovation cycles, hyper-competition, and a global pandemic have made survival more challenging than ever, Gable's time-tested and industry-proof method will give you the tools to turn your ship around and chart a course to success.

Hardback. Condición: New. "Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete . A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in.Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.Assemblage willshow you Whyperception is the truth and how to shape people's perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economyAssemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

Hardback. Condición: New. USA TODAY BESTSELLER!!Scale your company and prepare it for exit with the Billion Dollar Bullseye formula, inspired by Jonathan "JCron" Cronstedt's remarkable two-billion-dollar valuation journey as the president of Kajabi.As a visionary entrepreneur, JCron shares his invaluable insights and strategies for scaling businesses to unprecedented heights and how to navigate the resulting options intentionally. Whether you're a seasoned entrepreneur or an aspiring business owner dreaming of your own billion-dollar bullseye, this book provides the blueprint for achieving your goals.You'll learn . . .How the seven Billion-Dollar Bullseye Principles empower you to scale as big and as fast as you desire: Purpose, Profit, Product, Prestige, Promotion, Persuasion, and PeopleHow to achieve rapid growth strategically with actionable tactics from real-world experiences and expert insights that guide you through the complexities of scaling and exiting with confidence and successHow to avoid common pitfalls by sidestepping the top mistakes and challenges faced by entrepreneurs (including JCron), ensuring a smoother path to successHow to equip yourself for continued learning, growth, and success with a curated reading list to expand your knowledge and refine your entrepreneurial skillsWith the principles that make up the seven rings of the Billion Dollar Bullseye, it is possible to scale as big as you want, as fast as you want, and exit (if you want) on your terms. Unlock your potential, defy the odds, and make a fortune while reshaping the narrative of entrepreneurship.

Hardback. Condición: New. Acclaimed YUM! Brands CEO and author of the New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world's best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development.TAKE CHARGE OF YOU teaches you the secrets to self-coaching. Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren't enough good ones to go around, and the ones that exist are often too expensive or sought-after for most of us to even consider hiring them.But that doesn't mean you should go without! Your life is too important to leave your personal growth and professional development up to chance. Take Charge of You helps you define for yourself what you want out of life and give yourself what you need to succeed.Written by two highly successful coaches from the worlds of business and professional sports, this book provides a straightforward process that will guide you on your self-coached journey to success, including:Getting into a coaching mindsetUsing all 5 senses to spark your brainVisualizing successThe practice of neutralityThe action of belief, and moreChock full of stories, exercises, tips, and questions to ask yourself to spark insight, it's designed to provide not just the knowledge you need, but tools you can use to create real, lasting change so you can lead a more fulfilling and successful life-now and well into the future.

Hardback. Condición: New. Silicon Valley is not the glossy utopia our promising youth has been sold; it's a modern-day Colosseum where overclocked misfits battle for their shot at unicorn status and glory. Forget the embroidered zip hoodies and free kombucha fantasies-in Tech Confidential, two renegade insiders cut through the buzzwords and bullsh*t. They show that your dreams of changing the world are possible, but success has a high price and the person you were before may not like the person you become. This book dishes out hard-earned strategies to help you not just survive but thrive in a world that chews people up and spits them out in the name of "innovation."Inside these pages, you'll meet brilliant oddballs racing to launch the next big product, engineers treating the next line of code as their personal Everest, and leaders juggling corporate politics while one breath away from the company's last gasp. Along the way, the authors deliver sharp, painfully relatable anecdotes and practical strategies that show you how to:Tame your ego to navigate corporate politics like a proEmbrace the misfits and survive toxic colleaguesMoneyball the market to build products people wantGet money or get outPacked with insights, humor, and hard-won hope, this essential guide is for anyone daring to dream big in the tech world-and still wanting a life left to enjoy.

Hardback. Condición: New. "Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete . A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in.Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.Assemblage willshow you Whyperception is the truth and how to shape people's perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economyAssemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.