Clearbridge publishing (253 resultados)

Hardback. Condición: Good.

Hardback. Condición: Good.

Hardback. Condición: Very Good. Two books in one The complete text of the only award-winning English translation of Sun Tzu's The Art of War PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. The Art of War is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1. Discuss philosophy. 2. Discuss the climate. 3. Discuss the ground. 4. Discuss leadership. 5. Discuss military methods. Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1. Talk about your sales philosophy. 2. Talk about the changing trends. 3. Talk about your customers and prospects. 4. Talk about your sales talents. 5. And talk about your sales process.…

Hardback. Condición: Good. Stephen Wright (ilustrador).

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Condición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Hardback. Condición: Very Good. The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book (Foreword Magazine's Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics 10 Using This Book 15 Introduction: Sun Tzu's Basic Concepts Lessons 1-21 16 Analysis Lessons 22-38 39 Going to War Lessons 39-53 58 Planning an Attack Lessons 54-68 74 Positioning Lessons 69-85 90 Momentum Lessons 86-104 108 Weakness and Strength Lessons 105-124 128 Armed Conflict Lessons 125-145 150 Adaptability Lessons 146-159 172 Armed March Lessons 160-193 188 Field Position Lessons 194-220 224 Types of Terrain Lessons 221-267 252 Attacking with Fire Lessons 268-284 300 Using Spies Lessons 285-306 318 Glossary of Key Concepts 342 Index of Art of War Topics 348 Sample List of Lesson Topics: Emotion versus Strategy 17 2: The Framework of Strategy 18 3: The Goal of Strategy 19 4: A Unique Position 20 5: The Competitive Environment 21 6: The Changing Times 22 7: Competitive Success 23 8: The Need for a Philosophy 24 9: Advancing a Position 25 10: The Source of Knowledge 26 11: The Source of Opportunity 27 12: Acting on Vision 28 13: Positioning 29 14: Attacks and Battles 30 15: Moving through Opposition 31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A. Only conflict is inherently destructive. B. Only battle is inherently costly. C. Only attack is inherently aggressive. D. There is no difference. You must avoid disasters from armed conflict. The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is gong. It means movement ( hang) into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is zhan, which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is zheng, conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement (hang) is the most general. Movement into new areas is attack (gong). Attacks that involve confrontation are battles (zhan). Battles that involve conflict are zheng .…

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Condición: Good.

Condición: Acceptable. paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues.

Perfect Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardback. Condición: Good. Stephen Wright (ilustrador).

Hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Perfect Paperback. Condición: Good. . Satisfaction 100% guaranteed.

Perfect Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardback. Condición: Very Good. The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book (Foreword Magazine's Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics 10 Using This Book 15 Introduction: Sun Tzu's Basic Concepts Lessons 1-21 16 Analysis Lessons 22-38 39 Going to War Lessons 39-53 58 Planning an Attack Lessons 54-68 74 Positioning Lessons 69-85 90 Momentum Lessons 86-104 108 Weakness and Strength Lessons 105-124 128 Armed Conflict Lessons 125-145 150 Adaptability Lessons 146-159 172 Armed March Lessons 160-193 188 Field Position Lessons 194-220 224 Types of Terrain Lessons 221-267 252 Attacking with Fire Lessons 268-284 300 Using Spies Lessons 285-306 318 Glossary of Key Concepts 342 Index of Art of War Topics 348 Sample List of Lesson Topics: Emotion versus Strategy 17 2: The Framework of Strategy 18 3: The Goal of Strategy 19 4: A Unique Position 20 5: The Competitive Environment 21 6: The Changing Times 22 7: Competitive Success 23 8: The Need for a Philosophy 24 9: Advancing a Position 25 10: The Source of Knowledge 26 11: The Source of Opportunity 27 12: Acting on Vision 28 13: Positioning 29 14: Attacks and Battles 30 15: Moving through Opposition 31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A. Only conflict is inherently destructive. B. Only battle is inherently costly. C. Only attack is inherently aggressive. D. There is no difference. You must avoid disasters from armed conflict. The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is gong. It means movement ( hang) into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is zhan, which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is zheng, conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement (hang) is the most general. Movement into new areas is attack (gong). Attacks that involve confrontation are battles (zhan). Battles that involve conflict are zheng .…

Hardback. Condición: Good. The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book (Foreword Magazine's Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics 10 Using This Book 15 Introduction: Sun Tzu's Basic Concepts Lessons 1-21 16 Analysis Lessons 22-38 39 Going to War Lessons 39-53 58 Planning an Attack Lessons 54-68 74 Positioning Lessons 69-85 90 Momentum Lessons 86-104 108 Weakness and Strength Lessons 105-124 128 Armed Conflict Lessons 125-145 150 Adaptability Lessons 146-159 172 Armed March Lessons 160-193 188 Field Position Lessons 194-220 224 Types of Terrain Lessons 221-267 252 Attacking with Fire Lessons 268-284 300 Using Spies Lessons 285-306 318 Glossary of Key Concepts 342 Index of Art of War Topics 348 Sample List of Lesson Topics: Emotion versus Strategy 17 2: The Framework of Strategy 18 3: The Goal of Strategy 19 4: A Unique Position 20 5: The Competitive Environment 21 6: The Changing Times 22 7: Competitive Success 23 8: The Need for a Philosophy 24 9: Advancing a Position 25 10: The Source of Knowledge 26 11: The Source of Opportunity 27 12: Acting on Vision 28 13: Positioning 29 14: Attacks and Battles 30 15: Moving through Opposition 31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A. Only conflict is inherently destructive. B. Only battle is inherently costly. C. Only attack is inherently aggressive. D. There is no difference. You must avoid disasters from armed conflict. The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is gong. It means movement ( hang) into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is zhan, which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is zheng, conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement (hang) is the most general. Movement into new areas is attack (gong). Attacks that involve confrontation are battles (zhan). Battles that involve conflict are zheng .…

paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: good. Signs of wear and consistent use.

Hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority. Stephen Wright (ilustrador).

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Good.

Hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.