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Publicado por Cengage Learning, Inc, United States, Mason, OH, 1997
ISBN 10: 0314061258ISBN 13: 9780314061256
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2003
ISBN 10: 0324258232ISBN 13: 9780324258233
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. This volume is designed for MBA courses in entrepreneurship. The goal of the text is to transform the strategic process for entrepreneurs into a growth-oriented approach. The chapters are brief and to the point and include a comprehensive case and relevant journal article. The text explores strategic management process as it relates to building the entrepreneurial firm, planning, growth and important current and future implications for entrepreneurship. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2006
ISBN 10: 0324361963ISBN 13: 9780324361964
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Entrepreneurship, 7th Edition, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the process of entrepreneurship. The aim of the text is to both present the most current thinking in entrepreneurship but also provide learners the opportunity to apply ideas and develop useful analytical skills. The revision of this text has been updated to include current developments and issues in this explosive field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2010
ISBN 10: 0538753218ISBN 13: 9780538753210
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro Edición internacional
Paperback. Condición: Very Good. Thoroughly examine strategic management concepts using the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management issues today. Written by highly respected experts Ireland, Hoskisson and Hitt's, THE MANAGEMENT OF STRATEGY CONCEPTS, 9E, International Edition combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies invite you to explore a broad range of critical issues confronting mangers today within a practical and relevant presentation. A wealth of learning features, CengageNOW online learning tools and a complete electronic business library help keep study current. Gain the solid understanding of the strategic management tools and concepts you need to increase performance and establish a competitive advantage. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2008
ISBN 10: 0324593775ISBN 13: 9780324593778
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD teaches the conceptual technical and managerial foundations for systems analysis design and implementation, as well as project management principles for systems development projects. The fifth edition continues the book's popular format of teaching both approaches to systems analysis and design: the traditional (structured) and the object-oriented (OO). This new edition offers expanded coverage of the object-oriented approach to design in two newly formed chapters, with Chapter 11 concentrating on principles and Chapter 12 covering use case realizations in depth. New and enhanced coverage of project management also teaches important issues related to adaptive projects as well as the traditional predictive approach to projects. Added perspective is provided for students via the running case studies and "Best Practices" feature. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2006
ISBN 10: 0324361025ISBN 13: 9780324361025
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2002
ISBN 10: 0030343984ISBN 13: 9780030343988
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The authors integrate applications and real-world data throughout in an effort to make the basic concepts of economics come alive for the reader. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2004
ISBN 10: 0538726849ISBN 13: 9780538726849
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2007
ISBN 10: 0324362722ISBN 13: 9780324362725
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1999
ISBN 10: 0030211131ISBN 13: 9780030211133
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is presented early in Chapter Two. * Focus on Marketing Communications boxes in each chapter detail-interesting developments in the field, while Global Focus boxes enhance the text's global marketing perspective. New to this edition: * New, innovative and helpful website designed by Eric Sandburg. * Greater emphasis on personal selling. * Greatly expanded coverage in Chapters 12-15 of Electronic Marketing, Commerce, and Direct and Internet Marketing. * New Internet Guide for Advertising supplement for students. * New technology emphasis throughout the text through examples, Internet exercises, and company web site addresses. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2006
ISBN 10: 0324375069ISBN 13: 9780324375060
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Accounting Information Systems, 5th Edition provides thorough and up-to-date coverage of accounting information systems and related technologies. It features an early presentation of transaction cycles plus a special emphasis on ethics, fraud, and the modern manufacturing environment. The book's focus is on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. This latest edition provides complete integrated coverage of Sarbanes-Oxley as it effects internal controls and other relevant topics affected by this legislation, as well as re-organized discussion of transaction cycles that make the balance between manual and computer based systems more apparent. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1989
ISBN 10: 031446560XISBN 13: 9780314465603
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2003
ISBN 10: 0324184131ISBN 13: 9780324184136
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. This revision of Quantitative Methods for Business provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its Problem-Scenario Approach aims to motivate and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation should motivate students by using examples that illustrate situations in which quantitative methods are useful in decision making. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1998
ISBN 10: 0538881526ISBN 13: 9780538881524
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. This text looks at how to work successfully in a project environment. Coverage includes: how to organize and manage effective project teams; communication, with a focus on how to document and communicate project developments within the team and to others; planning; scheduling; and cost estimating. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2002
ISBN 10: 032417893XISBN 13: 9780324178937
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2006
ISBN 10: 0324359705ISBN 13: 9780324359701
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. CONTEMPORARY ECONOMICS, 4th edition, much like the author's best-selling, highly regarded International Economics text, integrates a clear and concise presentation of economic theory with an abundance of real-world cases and applications to enhance the students' learning experience. Rather than discussing economic theory in the abstract, and then including real-world applications in separate sections, the text weaves applications into all theoretical discussions. There is no other Survey text that emphasizes real-world applications to this degree with student understanding and instructor preparation in mind. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Cengage Learning, Inc, United States, Mason, OH
ISBN 10: 0030245818ISBN 13: 9780030245817
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. This updated volume presents an analysis of international economic relations, with the fundamental objective of extracting maximum policy insight from a minimum number of theoretical constructs. Each subject is expounded verbally before any use is made of analytical tools. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Más opciones de compra de otros vendedores en IberLibro
Usado desde EUR 3,79
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2010
ISBN 10: 1111130787ISBN 13: 9781111130787
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. This comprehensive introductory book provides step-by-step instruction and in-depth explanation on three of today's most widely used Web design and development programs: Adobe (R) Dreamweaver (R) CS5, Adobe (R) Flash (R) CS5, and Adobe (R) Fireworks (R) CS5. Readers gain practical experience with the software as they work through end-of-chapter learning projects and step-by-step tutorials. An integration chapter demonstrates how to move from one application to the other while creating a Dreamweaver website that incorporates both Flash and Fireworks files. Full-color illustrations and a user-friendly design combine to create a solid learning experience that reveals how to master the latest features of these popular applications. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1994
ISBN 10: 0538834757ISBN 13: 9780538834759
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. This book offers broad coverage of business communication topics such as legal/ethical considerations, intercultural communication, cultural diversity, corporate annual reports, the business plan and crisis management. The managerial approach emphasises analysis of managerial situations and the generation of the appropriate communication necessary for that situation. The problems, cases, and exercises are all drawn from business and industry, and international aspects are covered. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2009
ISBN 10: 0324663803ISBN 13: 9780324663808
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Today's accounting professionals are expected to help organizations identify enterprise risks and provide assurance for information systems. ACCOUNTING INFORMATION SYSTEMS, 8E helps you develop a solid foundation in enterprise risk management as it relates to business processes and their information systems. The book's proven coverage centers around three of the areas most critical in accounting information systems today: enterprise systems, e-Business systems, and controls for maintaining those systems. The book is written clearly to help you easily grasp even the most challenging topics. You can explore today's most intriguing AIS topics to see how they relate to business processes, information technology, strategic management, security, and internal controls. The 8th edition provides you with the tools and processes for organizing and managing information. Whether you want an emphasis on enterprise risk management, solid understanding of databases or REA, or a background in systems development, ACCOUNTING INFORMATION SYSTEMS, 8E offers the solid foundation you need. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1998
ISBN 10: 0538859482ISBN 13: 9780538859486
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. This textbook represents an entry in the Industrial Organization market, bringing I/O analysis to the undergraduate level. The authors combine formal analysis with many practical applications. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. The presentation does not assume familiarity of calculus, however, it relies heavily on the ability to work through algebraic equations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Más opciones de compra de otros vendedores en IberLibro
Usado desde EUR 3,79
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2002
ISBN 10: 0324170726ISBN 13: 9780324170726
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. With solid coverage of theory, research and practice, this text provides a streamlined foundation for understanding micro and macro views of organizational behaviour. Each chapter has been thoroughly revised incorporating relevant topics and examples. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2000
ISBN 10: 0030006597ISBN 13: 9780030006593
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. This abridged version of International Business offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1999
ISBN 10: 0030211123ISBN 13: 9780030211126
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1998
ISBN 10: 0030244749ISBN 13: 9780030244742
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Stressing both intuition and analytical precision, this classic text uses a calculus-based approach to present complete, up-to-date coverage of all key microeconomic topics. The seventh edition is suitable for use in a more rigorous first intermediate microeconomics course or in a first-year graduate course. Features: * The use of calculus as an analytical tool stresses analytical precision as well as logic and intuition. * An early introduction to efficiency concepts and their relation to competitive markets helps clarify the discussion of imperfect markets that follows. * The integration of modern theories of information throughout the text includes a complete chapter on information and competitive equilibrium. * Outstanding coverage includes such chapters as Demand Relationships between Goods (Chapter 6) and Game Theory Models of Imperfect Competition (Chapter 20). * Numerous solved numerical examples are integrated throughout to give students a clear understanding of theory and prepare them for the end-of-chapter problems. Extensive end-of-chapter problems are divided into basic Problems that apply chapter concepts and Extensions that incorporate additional theory using empirical evidence. This organization presents easier, mathematical problems before engaging students with more theoretical, analytical ones. New to this edition: * More game theory has been incorporated in Chapters 10 and 20. * Extensions which take the theory and apply it have been expanded, giving more depth and details. * Chapters 8 and 9 on uncertainty have been heavily revised to make them easier to understand and to sharpen and clarify analysis. * 50% of the material on Externalities (environmental issues) in Chapter 24 has been reworked. * The author has made a serious effort to sharpen and clarify the discussions of theory. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2001
ISBN 10: 0324067720ISBN 13: 9780324067729
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 1995
ISBN 10: 031404468XISBN 13: 9780314044686
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2005
ISBN 10: 032440588XISBN 13: 9780324405880
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. The concept of risk management serves as the unifying theme. A bank's asset and liability management committee (ALCO) or risk management committee is responsible for the overall financial planning and management of the bank's profitability and risk profile. The book emphasizes how managers can develop and implement strategies to maximize stockholders wealth by balancing the trade-off between banking risks and returns. One of the book's primary purposes is to explain how market risk (interest rate risk, equity price risk, and foreign exchange rate risk), liquidity risk, credit risk, capital/solvency risk and operational risk are measured and how decisions to alter a bank's risk profile affects profitability and growth opportunities. The book demonstrates how risk management decisions in different areas affect each other and the overall profitability and risk of the institution. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2009
ISBN 10: 1439080534ISBN 13: 9781439080535
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. NEW VENTURE CREATION, INTERNATIONAL provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Cengage Learning, Inc, United States, Mason, OH, 2006
ISBN 10: 0324274319ISBN 13: 9780324274318
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. FINANCE FOR EXECUTIVES: MANAGING FOR VALUE CREATION, 3e is ideal for the future manager or experienced executive who recognizes the importance of using financial information to maximize firm value. Respected authors Gabriel Hawawini and Claude Viallet have translated their wealth of experience into a concise, analytically sound introduction to financial management that is neither too simplistic nor too theoretical. Based on modern finance principles, the book presents the most recent financial data and latest references with a level of practicality and rigorous analysis appropriate for today's experienced executive - without complicated formulas that have no direct application to decision making. Each chapter is self-contained - providing ultimate flexibility for teaching and making the book an excellent source for reference or self-learning beyond the traditional classroom. This book is perfect for executive education, executive MBA courses, or any course where you want to translate theory into practice or use a case approach. A strong problem-scenario approach presents concepts within the context of financial management problems that executives commonly face. In addition, consistent case studies analyze the same set of companies throughout the text to provide a common thread that reinforces learning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.