Branching plot books sep 2024 (2 resultados)
- Tapa blanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 20,28
Envío por EUR 60,88Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Neuware - Welcome to The Bizarre Chronicles of Product Innovation-a wild ride through the unpredictable world of branding and product design, where the boldest ideas lead to the most spectacular failures. This isn't your typical guide to success, nor your typical innovation handbook. This is a shamel…ess salute to the hilarious, jaw-dropping flops that have shaped the history of product launches and brand overextension.In these pages, you'll find a carnival of the gloriously absurd, missteps so grand that they've earned a special place in the annals of marketing history. We will dive deep into the stories that dared to defy convention, like when Coca-Cola wanted to change its name, or when Bic, very confidently, released disposable underwear to the masses. Each chapter will offer you a front-row seat to the moments when ambitious visions collided with the harsh reality, leaving behind unforgettable lessons in how to mess things up.
- Tapa blanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 24,96
Envío por EUR 60,65Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Neuware.
