Birkhäuser feb 2000 (25 resultados)

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -It is now accepted that the first cells derived from simpler 'objects', and that their descendants became more and more complicated and ordered until their evolutionary transformation into modern cells, namely, cells endowed with the same basic structures and mechanisms as those existing today. Although the appearance of the first modern cells goes back at least two billion years, many scholars believe that it occurred almost four billion years ago. In that case, the Earth's formation, which took place quite quickly about 4. 6 billion years ago, is in close proximity to the originoflife. There is disagreement not only about the moment ofappearance ofmodern cells, but also as to their early evolution. Ideas on the first steps in cellular evolution vary considerably, and our present knowledge is so limited as to be little more than vacuous. Why discuss it then Precisely because it is an empty space that needs to be filled! Does it make sense only to discuss things which are well-known and well documented Is this the best way to interpret that spirit of exploration of the unknown which is at the very heartofscientific endeavor The idea that it is idle to venture into fields which are poorly documented has been long supported, even in cases similar to those dealt with here, for example, the evolutionary phases which took place before the first cell. 184 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -requiring the adaptation of probabilistic maps to design ground motions; and (d) the generalization of design parameters to locations where there is little seismic history. Maximum displacements, velocities, and, based on the European Build ing Code EC8, design ground acceleration maps have thus been produced by ZivCic et al. for Slovenia, Markuic et al. for Croatia, Bus et al. for Hungary, and Radulian et al. for Romania. The last two contributions in the volume are dedicated to studies of local site effects that could affect the microzonation of large urban areas. Moldoveanu et al. employed a technique based on the modal summation and finite dif ferences to calculate the expected ground motion in the capital city of Bucha rest due to large intermediate-depth Vrancea earthquakes. Their results outline that the presence of alluvial sediments and the possible variation of event scenario require the use of all three components of motion for a reliable determination of the seismic input. The study of Marmureanu et al. , more limited in scope, offers a laboratory analysis of the attenuation effects for sur face layers. The authors confirm that seismic attenuation in sedimentary layers is a function of the strain levels induced by large earthquakes, and find that the quality factor is nearly constant over a relatively wide frequency range, between 7 and 100 Hz. 280 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -requiring the adaptation of probabilistic maps to design ground motions; and (d) the generalization of design parameters to locations where there is little seismic history. Maximum displacements, velocities, and, based on the European Build ing Code EC8, design ground acceleration maps have thus been produced by ZivCic et al. for Slovenia, Marku ic et al. for Croatia, Bus et al. for Hungary, and Radulian et al. for Romania. The last two contributions in the volume are dedicated to studies of local site effects that could affect the microzonation of large urban areas. Moldoveanu et al. employed a technique based on the modal summation and finite dif ferences to calculate the expected ground motion in the capital city of Bucha rest due to large intermediate-depth Vrancea earthquakes. Their results outline that the presence of alluvial sediments and the possible variation of event scenario require the use of all three components of motion for a reliable determination of the seismic input. The study of Marmureanu et al. , more limited in scope, offers a laboratory analysis of the attenuation effects for sur face layers. The authors confirm that seismic attenuation in sedimentary layers is a function of the strain levels induced by large earthquakes, and find that the quality factor is nearly constant over a relatively wide frequency range, between 7 and 100 Hz.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 288 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -It is now accepted that the first cells derived from simpler 'objects', and that their descendants became more and more complicated and ordered until their evolutionary transformation into modern cells, namely, cells endowed with the same basic structures and mechanisms as those existing today. Although the appearance of the first modern cells goes back at least two billion years, many scholars believe that it occurred almost four billion years ago. In that case, the Earth's formation, which took place quite quickly about 4. 6 billion years ago, is in close proximity to the originoflife. There is disagreement not only about the moment ofappearance ofmodern cells, but also as to their early evolution. Ideas on the first steps in cellular evolution vary considerably, and our present knowledge is so limited as to be little more than vacuous. Why discuss it then Precisely because it is an empty space that needs to be filled! Does it make sense only to discuss things which are well-known and well documented Is this the best way to interpret that spirit of exploration of the unknown which is at the very heartofscientific endeavor The idea that it is idle to venture into fields which are poorly documented has been long supported, even in cases similar to those dealt with here, for example, the evolutionary phases which took place before the first cell.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 184 pp. Englisch. …

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Despite the fact that fluid dynamics and filtration through porous media and mathematics, there are classical research areas in engineering, physics, are still many industrial processes that require the study of new mathemat ical models for flows of particular complexity, due to the peculiar properties of the systems involved. The aim of this book is to provide a number of examples showing how frequently such situations arise in various branches of industrial technology. The selection of the subjects was motivated not only by their industrial rel evance and mathematical interest. What I had in mind was a collection of problems having a really distinctive character, thus bringing some fresh air into one of the oldest and most revered domains of applied mathematics. The incredible richness of nonstandard flow problems in industrial appli cations has always been, and still is, a constant surprise to me. Therefore I tried to offer a very large spectrum of subjects, with special attention devoted to those problems in which the modeling phase is far from being obvious, and the mathematical content is absolutely nontrivial. With such a view to diversity, topics have been selected from a variety of sources (such as glass industry, polymers science, coffee brewing, fuels pipelining), and contributors from different backgrounds (mathematics, physics, chemical engineering) have been included. Consequently, the mathematical nature of the problems formulated spans over a large range, so that their theoret ical investigation and numerical computation require a variety of different techniques. 352 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The second conference on Fractal Geometry and Stochastics was held at Greifs wald/Koserow, Germany from August 28 to September 2, 1998. Four years had passed after the first conference with this theme and during this period the interest in the subject had rapidly increased. More than one hundred mathematicians from twenty-two countries attended the second conference and most of them presented their newest results. Since it is impossible to collect all these contributions in a book of moderate size we decided to ask the 13 main speakers to write an account of their subject of interest. The corresponding articles are gathered in this volume. Many of them combine a sketch of the historical development with a thorough discussion of the most recent results of the fields considered. We believe that these surveys are of benefit to the readers who want to be introduced to the subject as well as to the specialists. We also think that this book reflects the main directions of research in this thriving area of mathematics. We express our gratitude to the Deutsche Forschungsgemeinschaft whose financial support enabled us to organize the conference. The Editors Introduction Fractal geometry deals with geometric objects that show a high degree of irregu larity on all levels of magnitude and, therefore, cannot be investigated by methods of classical geometry but, nevertheless, are interesting models for phenomena in physics, chemistry, biology, astronomy and other sciences. 292 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Control theory represents an attempt to codify, in mathematical terms, the principles and techniques used in the analysis and design of control systems. Algebraic geometry may, in an elementary way, be viewed as the study of the structure and properties of the solutions of systems of algebraic equations. The aim of this book is to provide access to the methods of algebraic geometry for engineers and applied scientists through the motivated context of control theory' .\* The development which culminated with this volume began over twenty-five years ago with a series of lectures at the control group of the Lund Institute of Technology in Sweden. I have sought throughout to strive for clarity, often using constructive methods and giving several proofs of a particular result as well as many examples. The first volume dealt with the simplest control systems (i.e., single input, single output linear time-invariant systems) and with the simplest algebraic geometry (i.e., affine algebraic geometry). While this is quite satisfactory and natural for scalar systems, the study of multi-input, multi-output linear time invariant control systems requires projective algebraic geometry. Thus, this second volume deals with multi-variable linear systems and pro jective algebraic geometry. The results are deeper and less transparent, but are also quite essential to an understanding of linear control theory. A review of \* From the Preface to Part 1. viii Preface the scalar theory is included along with a brief summary of affine algebraic geometry (Appendix E). 404 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Most materials used in contemporary life and industry areheterogeneous (composites) and multicomponent, possessing a rich andcomplex internal structure. This internal structure, ormicrostructure,plays a key role in understanding and controlling the continuumbehavior, or macroscopic, of a wide variety of materials. The modelingprocess is a critical tool for scientists and engineers studying theanalysis and experimentation for the micromechanics and behavior ofthese materials.'Heterogeneous Media' is a critical, in-depth edited survey of themajor topics surrounding the modeling and analysis of problems inmicromechanics of multicomponent systems, including conceptual andpractical aspects. The goal of this extensive and comprehensive surveyis to provide both specialists and nonspecialists with anauthoritative and interdisciplinary perspective of current ideas andmethods used for modeling heterogeneous materials behavior and theirapplications.Topics and Features:\* all chapters use interdisciplinary modeling perspective forinvestigating heterogeneous media\*Five chapters provide self-containeddiscussions, with background provided\*Focuses only upon most importanttechniques and models, fully exploring micro-macrointerconnections\*extensive introductory survey chapter onmicromechanics of heterogeneous media\*microstructure characterizationvia statistical correlation functions\*micro-scale deformation of porespace\*wave fields and effective dynamical properties\*modeling of thecomplex production technologies for composite materialsThe book is ideal for a general scientific and engineering audienceneeding an in-depth view and guide to current ideas, methods and 496 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In September 1997, the Working Week on Resolution of Singularities was held at Obergurgl in the Tyrolean Alps. Its objective was to manifest the state of the art in the field and to formulate major questions for future research. The four courses given during this week were written up by the speakers and make up part I of this volume. They are complemented in part II by fifteen selected contributions on specific topics and resolution theories. The volume is intended to provide a broad and accessible introduction to resolution of singularities leading the reader directly to concrete research problems. 598 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The analysis of variance (ANOYA) models have become one of the most widely used tools of modern statistics for analyzing multifactor data. The ANOYA models provide versatile statistical tools for studying the relationship between a dependent variable and one or more independent variables. The ANOYA mod els are employed to determine whether different variables interact and which factors or factor combinations are most important. They are appealing because they provide a conceptually simple technique for investigating statistical rela tionships among different independent variables known as factors. Currently there are several texts and monographs available on the sub ject. However, some of them such as those of Scheffe (1959) and Fisher and McDonald (1978), are written for mathematically advanced readers, requiring a good background in calculus, matrix algebra, and statistical theory; whereas others such as Guenther (1964), Huitson (1971), and Dunn and Clark (1987), although they assume only a background in elementary algebra and statistics, treat the subject somewhat scantily and provide only a superficial discussion of the random and mixed effects analysis of variance. 782 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Despite the fact that fluid dynamics and filtration through porous media and mathematics, there are classical research areas in engineering, physics, are still many industrial processes that require the study of new mathemat ical models for flows of particular complexity, due to the peculiar properties of the systems involved. The aim of this book is to provide a number of examples showing how frequently such situations arise in various branches of industrial technology. The selection of the subjects was motivated not only by their industrial rel evance and mathematical interest. What I had in mind was a collection of problems having a really distinctive character, thus bringing some fresh air into one of the oldest and most revered domains of applied mathematics. The incredible richness of nonstandard flow problems in industrial appli cations has always been, and still is, a constant surprise to me. Therefore I tried to offer a very large spectrum of subjects, with special attention devoted to those problems in which the modeling phase is far from being obvious, and the mathematical content is absolutely nontrivial. With such a view to diversity, topics have been selected from a variety of sources (such as glass industry, polymers science, coffee brewing, fuels pipelining), and contributors from different backgrounds (mathematics, physics, chemical engineering) have been included. Consequently, the mathematical nature of the problems formulated spans over a large range, so that their theoret ical investigation and numerical computation require a variety of different techniques.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 352 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Systems and control theories use sophisticated operator theoretical methods. They also provide new ideas and problems in operator theory. As a consequence, the biannual MTNS (Mathematical Theory of Networks and Systems) conference is attended by many operator theorists. At the initiative of J.W. Helton and I. Gohberg, an International Workshop on Operator Theory and Applications (IWOTA) has been organized since the early 80s, as a satellite of MTNS. The articles in this volume originated from the IWOTA conference held at Indiana University, Bloomington, in June 1996. They represent most of the areas that were discussed at the workshop with some emphasis on modern interpolation theory, a topic which has seen much progress in recent years. The contributions were, as usual, subject to a thorough refereeing process and will bring the reader to the forefront of current research in this area.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 322 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This new book contains an edited collection of extensive chaptersproviding authoritative surveys for modeling composite materials andmultiphase flow. The goals is to provide comprehensiveinterdisciplinary treatment of current ideas, methods and models usedin the micromechanics of heterogeneous media.The book will appeal to applied mathematicians, mechanicalengineers, and materials scientists interested in problems inmicromechanical analysis and behavior of multicomponent systems.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 496 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -'Control theory represents an attempt to codify, in mathematical terms, the principles and techniques used in the analysis and design of control systems. Algebraic geometry may, in an elementary way, be viewed as the study of the structure and properties of the solutions of systems of algebraic equations. The aim of this book is to provide access to the methods of algebraic geometry for engineers and applied scientists through the motivated context of control theory' .\* The development which culminated with this volume began over twenty-five years ago with a series of lectures at the control group of the Lund Institute of Technology in Sweden. I have sought throughout to strive for clarity, often using constructive methods and giving several proofs of a particular result as well as many examples. The first volume dealt with the simplest control systems (i.e., single input, single output linear time-invariant systems) and with the simplest algebraic geometry (i.e., affine algebraic geometry). While this is quite satisfactory and natural for scalar systems, the study of multi-input, multi-output linear time invariant control systems requires projective algebraic geometry. Thus, this second volume deals with multi-variable linear systems and pro jective algebraic geometry. The results are deeper and less transparent, but are also quite essential to an understanding of linear control theory. A review of \* From the Preface to Part 1. viii Preface the scalar theory is included along with a brief summary of affine algebraic geometry (Appendix E).Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 404 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The second conference on Fractal Geometry and Stochastics was held at Greifs wald/Koserow, Germany from August 28 to September 2, 1998. Four years had passed after the first conference with this theme and during this period the interest in the subject had rapidly increased. More than one hundred mathematicians from twenty-two countries attended the second conference and most of them presented their newest results. Since it is impossible to collect all these contributions in a book of moderate size we decided to ask the 13 main speakers to write an account of their subject of interest. The corresponding articles are gathered in this volume. Many of them combine a sketch of the historical development with a thorough discussion of the most recent results of the fields considered. We believe that these surveys are of benefit to the readers who want to be introduced to the subject as well as to the specialists. We also think that this book reflects the main directions of research in this thriving area of mathematics. We express our gratitude to the Deutsche Forschungsgemeinschaft whose financial support enabled us to organize the conference. The Editors Introduction Fractal geometry deals with geometric objects that show a high degree of irregu larity on all levels of magnitude and, therefore, cannot be investigated by methods of classical geometry but, nevertheless, are interesting models for phenomena in physics, chemistry, biology, astronomy and other sciences.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 308 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In September 1997, the Working Week on Resolution of Singularities was held at Obergurgl in the Tyrolean Alps. Its objective was to manifest the state of the art in the field and to formulate major questions for future research. The four courses given during this week were written up by the speakers and make up part I of this volume. They are complemented in part II by fifteen selected contributions on specific topics and resolution theories. The volume is intended to provide a broad and accessible introduction to resolution of singularities leading the reader directly to concrete research problems.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 628 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The articles in this volume are an outgrowth of an International Confer ence in Intersection Theory that took place in Bologna, Italy (December 1997). In a somewhat unorthodox format aimed at both the mathematical community as well as summer school students, talks were research-oriented as well as partly expository. There were four series of expository talks by the following people: M. Brion, University of Grenoble, on Equivariant Chow groups and applications; H. Flenner, University of Bochum, on Joins and intersections; E. M. Friedlander, Northwestern University, on Intersection products for spaces of algebraic cycles; R. Laterveer, University of Strasbourg, on Bigraded Chow (co)homology. Four introductory papers cover the following topics and bring the reader to the forefront of research: 1) the excess intersection algorithm of Stuckrad and Vogel, combined with the deformation to the normal cone, together with many of its geo metric applications; 2) new and very important homotopy theory techniques that are now used in intersection theory; 3) the Bloch-Beilinson filtration and the theory of motives; 4) algebraic stacks, the modern language of moduli theory. Other research articles concern such active fields as stable maps and Gromov-Witten invariants, deformation theory of complex varieties, and others. Organizers of the conference were Rudiger Achilles, Mirella Manaresi, and Angelo Vistoli, all from the University of Bologna; the scientific com mittee consisted of Geir Ellingsrud, University of Oslo, William Fulton, University of Michigan at Ann Arbor, and Angelo Vistoli. The conference was financed by the European Union (contract no. 340 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Gene therapy for inflammatory diseases is a new , burgeoning field ofmedicine. Edited by the undisputed pioneers of this area of research,this volume is the first devoted to its topic. It contains thirteenchapters, each written by leaders in their respective fields, that summarize the state of the art in developing novel, gene basedtreatments for inflammatory diseases. As well as providing anintroduction to the basic concepts of gene therapy and the use of nakedDNA approaches, the book describes the advances that have been made inapplying them to arthritis, lupus, multiple sclerosis, diabetes,Sjogren`s syndrome and transplantation.One chapter is devoted todiscussing the first human clinical trials that apply gene therapy tothe treatment of an inflammatory disease. As well as providing noveltherapeutic approaches, gene therapy facilitates the development of newand improved animal models of disease; a chapter describing theseadvances is also included. As an up-to-date, timely book written by th 260 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the past ten years, a number of cytokines and growth factors haveproven to be as effective therapeutics. While these products havecertainly established recombinant biologics as a major pharmaceuticalgrowth sector, the continued interest in this class of drugs arises fromthe fact that today we have a far better understanding of the humanimmune response, both at a cellular and molecular level.This has resulted in a more methodical characterisation of these factorswhich has given clinical researchers an opportunity to plan Phase 1clinical trials that can provide substantial information on the activityof the cytokine in humans. Currently, a great deal of effort is alsobeing channelled into identifying cytokines from the various DNAdatabases.Our major objective for this book is to profile cytokines that have beenrecently identified. The therapeutic potential of these cytokines basedon their known properties will be discussed by the authors. The main aimof this book is to provide. 156 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Systems and control theories use sophisticated operator theoretical methods. They also provide new ideas and problems in operator theory. As a consequence, the biannual MTNS (Mathematical Theory of Networks and Systems) conference is attended by many operator theorists. At the initiative of J.W. Helton and I. Gohberg, an International Workshop on Operator Theory and Applications (IWOTA) has been organized since the early 80s, as a satellite of MTNS. The articles in this volume originated from the IWOTA conference held at Indiana University, Bloomington, in June 1996. They represent most of the areas that were discussed at the workshop with some emphasis on modern interpolation theory, a topic which has seen much progress in recent years. The contributions were, as usual, subject to a thorough refereeing process and will bring the reader to the forefront of current research in this area. 309 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The articles in this volume are an outgrowth of an International Confer ence in Intersection Theory that took place in Bologna, Italy (December 1997). In a somewhat unorthodox format aimed at both the mathematical community as well as summer school students, talks were research-oriented as well as partly expository. There were four series of expository talks by the following people: M. Brion, University of Grenoble, on Equivariant Chow groups and applications; H. Flenner, University of Bochum, on Joins and intersections; E. M. Friedlander, Northwestern University, on Intersection products for spaces of algebraic cycles; R. Laterveer, University of Strasbourg, on Bigraded Chow (co)homology. Four introductory papers cover the following topics and bring the reader to the forefront of research: 1) the excess intersection algorithm of Stuckrad and Vogel, combined with the deformation to the normal cone, together with many of its geo metric applications; 2) new and very important homotopy theory techniques that are now used in intersection theory; 3) the Bloch-Beilinson filtration and the theory of motives; 4) algebraic stacks, the modern language of moduli theory. Other research articles concern such active fields as stable maps and Gromov-Witten invariants, deformation theory of complex varieties, and others. Organizers of the conference were Rudiger Achilles, Mirella Manaresi, and Angelo Vistoli, all from the University of Bologna; the scientific com mittee consisted of Geir Ellingsrud, University of Oslo, William Fulton, University of Michigan at Ann Arbor, and Angelo Vistoli. The conference was financed by the European Union (contract no.Springer Basel AG in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin 340 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Gene therapy for inflammatory diseases is a new , burgeoning field ofmedicine. As an up-to-date, timely book written by the leaders in thefield, this volume will appeal to both medical and graduate studentsmedical reseachers, members of the biotechnology community, physiciansand all those interested in this latest frontier of molecular medicine.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 276 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Over the past ten years, a number of cytokines and growth factors haveproven to be as effective therapeutics. While these products havecertainly established recombinant biologics as a major pharmaceuticalgrowth sector, the continued interest in this class of drugs arises fromthe fact that today we have a far better understanding of the humanimmune response, both at a cellular and molecular level.This has resulted in a more methodical characterisation of these factorswhich has given clinical researchers an opportunity to plan Phase 1clinical trials that can provide substantial information on the activityof the cytokine in humans. Currently, a great deal of effort is alsobeing channelled into identifying cytokines from the various DNAdatabases.Our major objective for this book is to profile cytokines that have beenrecently identified. The therapeutic potential of these cytokines basedon their known properties will be discussed by the authors. The main aimof this book is to provide. 156 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Auf vielen Märkten haben heute umweltverträgliche Produktezwar eine ``Öko-Nische`` erobert, eine Diffusion in den Massenmarkt kannjedoch erst an wenigen Einzelbeispielen beobachtet werden. Dabei ist derNischenstatus von Öko-Produkten keinesfalls eine unabänderlicheTatsache, sondern durch ein Zusammenwirken von innovativem Marketing undförderlichen Rahmenbedingungen durchaus überwindbar. Dies belegen dieAutoren, indem sie zunächst einen konzeptionellen Rahmen entwickeln, derzur Analyse der heutigen Öko-Nischen sowie für die Erkundung vonMarktsegmenten und Unternehmensstrategien jenseits der Nische dient, unddiesen exemplarisch auf die Lebensmittel-, Bekleidungs- undElektrizitätsbranche anwenden. 374 pp. Deutsch.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Auf vielen Märkten haben heute umweltverträgliche Produktezwar eine ``Öko-Nische`` erobert, eine Diffusion in den Massenmarkt kannjedoch erst an wenigen Einzelbeispielen beobachtet werden. Dabei ist derNischenstatus von Öko-Produkten keinesfalls eine unabänderlicheTatsache, sondern durch ein Zusammenwirken von innovativem Marketing undförderlichen Rahmenbedingungen durchaus überwindbar. Dies belegen dieAutoren, indem sie zunächst einen konzeptionellen Rahmen entwickeln, derzur Analyse der heutigen Öko-Nischen sowie für die Erkundung vonMarktsegmenten und Unternehmensstrategien jenseits der Nische dient, unddiesen exemplarisch auf die Lebensmittel-, Bekleidungs- undElektrizitätsbranche anwenden.Springer Basel AG in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin 392 pp. Deutsch.…