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Paperback. Condición: Very Good. Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses docreate valuemore intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Now available in paperbackwith a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successfulstartup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses docreate valuemore intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Read over 20 exclusive, in-depth interviews withchief sustainability officers (CSOs) of Fortune 500 companies such as Amazon, Coca-Cola, and Procter & Gamble and globallyrecognized brands such as IKEA and Netflix. These CSOs reveal how they deliver positive environmental and social impact through their companies core products and services and generate revenue growth while tackling unique leadership, change management, regulatory and stakeholder challenges. Sustainability and environmental, social, governance (ESG) strategies are increasingly central to businesses growth strategy and risk management. As a result, the CSO has become more important as a driver of both revenue and strategy. Yet, no two CSOs are alike in their backgrounds, titles or even the scope of their roles. From former Peace Corps volunteers to supply chain experts, these C-suite leaders launch ambitious carbon emissions and net-zero goals, develop new products for a circular economy, target increasing the diversity of their companys staff, align strategic projects to the UN Sustainable Development Goals and standardize reporting for the SEC, investors and more. What You Will Learn How global multibillion dollar businesses in the United States, Europe and Asia structure their sustainability strategy How top sustainability executives drive both business value and positive environmental and social impact How CSOs landed in their roles without climbing a traditional career ladder Who This Book Is For Executives and board members generally or those establishing a sustainability or ESG strategy; current and aspiring CSOs and ESG leaders; business leaders partnering with sustainability leaders and teams; and students studying the integration of sustainability and business. Advance praise forChief Sustainability Officers At Work: "Chief sustainability officers play a critical role in supporting the broader business transition to a more just and sustainable global economy. Through dialogue with influential sustainability professionals, Chrissa brings to life the essential role in bridging gaps and helping to eliminate the divide between "traditional" business functions, senior leadership, and the sustainability teams to drive transformational change within their firms." -MindyLubber, CEO and President, Ceres "Chief Sustainability Officers at Work,is a fresh new book by seasoned business leader Chrissa Pagitsas that offers succinct ways anyone can implement and achieve ESG goals whether they own the company or simply aspire to improve its impact on people and the planet. Chrissa roots this book in her own experience leading change within major companies that not only improved the businesses where she worked but improved the markets within which they needed to thrive. This is a must read for a seasoned ESG practitioner as much as it is for the young professional just getting started. Chrissa knows it is imperative we all just get started doing better and she opens up the otherwise dark box of how-tos for all of us to do our part." DanaBourland, SVP, The JPB Foundation and author ofGray to Green Communities: A Call to Action on the Housing and Climate Crises. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. The Definitive Guide to Linux Network Programming offers a clear, concise treatment of creating clients and servers under the Linux operating system. This book assumes that you know C and have experience developing code on Linux, but it provides everything else you'll need as a programmer for real-world network programming. Whether you're a Windows developer looking to expand to Linux, or you're a proficient Linux developer looking to incorporate client-server programming into your applications, this book has a wealth of invaluable information to suit your needs. This book covers design, implementation, debugging, and security. You'll also learn about the many kinds of socket types, sessioned versus sessionless protocols, and encryption, as well as how to build a custom protocol, how to use SSL, and how to tunnel data. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: new. Paperback. The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corporate America offers you a comprehensive guide to current practical knowledge of minority business development, from grants and loans to market building. This book demonstrates how you can use specific laws, institutions, and new technologies to set up and steer your business to success. Expert coverage includes both established and underused resources at the federal, state, and local levels dedicated to minority business expansion. You will learn how to tap resources made available by government agencies like the Minority Business Development Agency (MBDA) and programs such as the Offices of Minority and Women Inclusion (OMWI). Non-governmental funding sources (e.g., banks, credit unions, venture capital) are also examined in depth, with sound advice on approaching each. The author explores the critical role of social media in leveling the playing field, spotlighting minority/female business-related sites and strategies for leveraging your online presence. And he provides real-world guidance on business certifications, tax breaks, credit issues, and more. Whether youre in start-up or expansion mode, after reading this book, you will have the know-how needed to seize the opportunity and succeed with your enterprise.What You Will LearnDiscover unused and unrecognized resources at the federal, state, and local level set up specifically for minority businessSee the difference between banks, thrifts, credit unions, angel investors, and venture capital, and how to approach eachUse social media in support of minority business development goalsExamine social media sites and trends: current and relevant minority business related social media sitesand trends Who This Book is ForAnyone: Asian, Hispanic, women, Black or White who wants authentic, impactful information on creating or supporting minority-owned businesses. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. AI will fundamentally change the way business is conducted across most industries. Organizations that excel at leveraging secure, responsible AI to advance their strategic objectives will have a distinct advantage. Those that do not may see their market share erode.This book provides a guide for organizations to integrate AI in alignment with the organization's strategic goals. The framework provides a roadmap for adopting secure, responsible, and resilient AI, from initial strategy development to ongoing operations that will help advance market leadership.Part one of the book discusses laying a solid foundation to ensure successful AI integration, beginning with developing an AI strategy aligned with strategic business objectives, such as product and service differentiation, market expansion, and process optimization.Part Two takes a deep dive into ensuring secure and safe AI adoption. It proposes a secure-by-design approach to AI development that considers AI-specific attack vectors and associated security practices throughout the AI lifecycle.Developing and deploying secure, responsible, and resilient AI is not a one-time effort. Therefore, Part Three discusses operationalizing AI and integrating it throughout the enterprise to ensure continued success. This section focuses on scaling AI applications and continuous improvement, including establishing metrics and conducting a post-deployment ROI evaluation. Finally, it discusses how to foster a culture of AI innovation and excellence, ensuring that AI becomes a way of doing business.What You Will Learn:Develop an AI integration strategy aligned with the organization's strategic goals and objectives.Incorporate a secure-by-design approach to AI integration that considers AI-specific attack vectors and applies traditional and AI-specific defense methods, such as adversarial development, model behavior monitoring, drift analysis, input validation and filtering, and output filtering.Establish an AI governance and risk management framework to ensure ongoing compliance with applicable legislation, industry standards, organizational policies, and responsible AI principles.Operationalize and scale AI applications to ensure resilient production usage and facilitate continuous improvement.Foster a culture of AI innovation and excellence, ensuring that AI becomes a way of doing business.Who This Book is for:The primary audience includes business leaders, AI practitioners, AI executives, AI governance professionals, and cybersecurity leaders looking to integrate AI as a strategic differentiator and to enhance business operations. Higher education would be a secondary audience. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. For many entrepreneurs, raising finance is the most important moment in their startup journey. For introverts, this can also be the time when they are at their weakest as well as a time when they absolutely, positively, cannot fail. This book will lead the reader to design that pitching process in the most positive and useful way for their abilities and their strengths.Having the confidence of knowing a presenter's message is clearly constructed and the interaction is engineered for maximum impact will make the presenter more relaxed and therefore, more confident. Featuring a series of case studies and a concise writing approach, this book will guide you through a proven method tested with investors in Europe, the USA and Asia.Author Richard Tierney shares his three decades of global experience as a business coach and media producer across many sectors. When done, The Three Slide Pitch Deck will lead you to greater conversion, greater investment, and more successful business ventures.You willUnderstand that preparation is the key to success.Focus the pitch process to your strengths.Review case studies that show you how to pitch in differing circumstance.See how you and your company can stand out from the crowd.Who This Book is ForIntroverted entrepreneurs, company founders and start-ups seeking finance. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. In a world where cyber threats are growing exponentially in number and complexity, its time to ask the tough question: What are we doing wrong? Weve been tackling cybersecurity the same way for years, yet the bad actors continue to stay ahead. Financial losses mount, and the talent gap in the cybersecurity industry remains a persistent challenge. Its time to break the cycle.This book takes a bold, fresh look at cybersecurity by shifting the focus away from the technical jargon and putting the spotlight on the people who matter mostyou. Whether youre a student, a professional, a parent, or a business leader, this book is designed to help you understand cybersecuritys role in everyday life and how you can make a difference. From the classroom to the boardroom, theres a shared responsibility in keeping our digital world safe.Unlike traditional cybersecurity books filled with complex terminology and tech-heavy concepts, this book humanizes the topic. It provides practical, real-world solutions for protecting yourself, your family, your workplace, and your community. Youll learn not just the how but also the whywhy cybersecurity matters and why it's a people-first issue that concerns all of us, regardless of our background or profession.Whether youre just starting your cybersecurity journey or you're looking to build a security-first culture within your organization, this book equips you with the knowledge and confidence to make an impact. With a focus on democratizing cybersecurity knowledge, this guide is your call to action, offering accessible insights to foster a more secure digital future for everyone. What You Will LearnProtect yourself and the people you care aboutJourney into cybersecurity without having to break anythingEducate students about keeping safe in the digital worldBuild bridges between the educational and professional worldsEstablish a cybersecurity culture as a business leader Who This Book Is ForWhether youre a student, professional, parent, or business leader, this book is designed to help you understand cybersecuritys role in everyday life and how you can make a difference. From the classroom to the boardroom, theres a shared responsibility in keeping our digital world safe. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Learn everything that makes command line clients such as Git and npm so successful, and how to compose the best on your own. This book is your concise step-by-step guide to writing command line clients with Node.js. You'll start by discovering what is needed for a successful command line client and develop a solid foundation for practical skill. Next you will build an application based on learned principles in Node.js. The sometimes-puzzling world of streaming is fully explained with practical examples, as well as unit testing and integration testing. Lastly you'll explore a full range of tips and tricks designed to make the daily life of a software maintainer easier. The Node.js ecosystem provides support for writing command line clients and has a thriving, very active community. With this book as your guide, you'll become a successful creator of your own command line clients. Make an impact in the areas you really care about using The CLI Book. What You'll Learn Become a successful creator of your own command line clients and make an impactSet your command line tool apart from othersPrioritize user experienceEmploy best practices to structure and architect your own clientsApply tips and tricks collected from years of developing with Node.js Who This Book Is For Those who know some JavaScript and want to deepen their knowledge, especially in the area of CLI development. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: Very Good. Migrate your existing, on-premises applications into the Microsoft Azure cloud platform. This book covers the best practices to plan, implement, and operationalize the migration of a database application from your organizations data center to Microsofts Azure cloud platform. Data modernization and migration is a technologically complex endeavor that can also be taxing from a leadership and operational standpoint. This book covers not only the technology, but also the most important aspects of organization culture, communication, and politics that so frequently derail such projects. You will learn the most important steps to ensuring a successful migration and see battle-tested wisdom from industry veterans. From executive sponsorship, to executing the migration, to the important steps following migration, you will learn how to effectively conduct future migrations and ensure that your team and your database application delivers on the expected business value of the project. This book is unlike any other currently in the market. It takes you through the most critical business and technical considerations and workflows for moving your data and databases into the cloud, with special attention paid to those who are deploying to the Microsoft Data Platform in Azure, especially SQL Server. Although this book focuses on migrating on-premises SQL Server enterprises to hybrid or fully cloud-based Azure SQL Database and Azure SQL Managed Instances, it also cover topics involving migrating non-SQL Server database platforms such as Oracle, MySQL, and PostgreSQL applications to Microsoft Azure. What You Will Learn Plan a database migration that ensures smooth project progress, optimal performance, low operating cost, and minimal downtime Properly analyze and manage non-technical considerations, such as legal compliance, privacy, and team execution Perform athorough architectural analysis to select the best Azure services, performance tiers, and cost-containment features Avoid pitfalls and common reasons for failure relating to corporate culture, intra-office politics, and poor communications Secure the proper executive champions who can execute the business planning needed for success Apply proven criteria to determine your future-state architecture and your migration method Execute your migration using a process proven by the authors over years of successful projects Who This Book Is For IT leadership, strategic IT decision makers, project owners and managers, and enterprise and application architects. For anyone looking toward cloud migration projects as the next stage of growth in their careers. Also useful for enterprise DBAs and consultants who might be involved in such projects. Readers should have experience and be competent in designing, coding, implementing, and supporting database applications in an on-premises environment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: new. Paperback. Is your company struggling to get real value from data? Problem solved. This book is your guide to transforming an organization from one that treats data as an afterthought or merely a support function into one that makes data a key driver of product development and business innovation. In doing so, you will be able to measure outcomes that matter, rather than just tracking features shipped.In a world where products are increasingly driven by data and AI, traditional approaches to product development and data management have become barriers to growth rather than enablers of success. At its core, this book establishes two fundamental principles for success: autonomous, outcome/data-driven product teams and the need for data assets to be managed as products. These principles are then expanded into practical frameworks, step-by-step implementation guides, and maturity models that cross-functional teams in any industry can incorporate in their decision-making.Whether you are a product manager wanting to become more data-fluent, a data professional aiming to increase your product impact, or a leader trying to break down silos in your organization, Data as a Product Driver provides practical steps to transform how your company uses data.What You Will LearnReorganize your teams around business problems instead of technical disciplines.Manage the transition from centralized data teams to domain-driven decentralized data ownership.Build effective data platform teams that enable product teams while maintaining consistent standards across your data ecosystem.Create data assets that provide lasting value across your organization.Implement the right operating model for your company's size and maturity level.Who This Book Is ForProduct and data leads driving organizational transformation, product managers, team accountable leads, and data practitioners such as data engineers, data analysts, data scientists, and ML engineers who are willing to evolve their team's operating model to maximize value from data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Program Lego My Blocks to accurately perform navigation functions on competition mats, such as moving forward and backward quickly and precisely, turning, following walls, and following lines. This book features extensive illustrations help to bring each step and concept to life so that you can easily follow along. You'll start by moving your creations forward and backward accurate distances while maintaining directional accuracy. You'll then build My Blocks to turn left and right at precise angles. After that youre creations will be ready to find, follow, and otherwise use lines on the mat to improve navigation accuracy. Finally, you'll delve into using game board border walls to navigate and advanced topics, such as handoffs at speed and accelerating/decelerating to enable higher speed while maintaining navigation accuracy.This book addresses EV3 programming in the specific context of FLL competition. With Programming Lego EV3 My Blocks, youwill be game-ready to manage the season, prepare for competition, and compete!What You'll Learn Construct and use My Blocks to improve robot performance in the FLL Robot Game Develop basic programming skills, including feedback, troubleshooting techniques, and unit conversion Comment programs appropriately to note errors and consistencyWho This Book Is For The book is targeted at the many FLL coaches, mentors, and students who need help with programming the EV3, as well as the students they coach. A secondary audience is teachers who want to use the EV3 to teach programming concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Learn how to implement and build a neural network with this non-technical, project-based book as your guide. As you work through the chapters, you'll build an electronics project, providing a hands-on experience in training a network. There are no prerequisites here and you won't see a single line of computer code in this book. Instead, it takes a hardware approach using very simple electronic components. You'll start off with an interesting non-technical introduction to neural networks, and then construct an electronics project. The project isn't complicated, but it illustrates how back propagation can be used to adjust connection strengths or "weights" and train a network. By the end of this book, you'll be able to take what you've learned and apply it to your own projects. If you like to tinker around with components and build circuits on a breadboard, Neural Networks for Electronics Hobbyists is the book for you. What You'll LearnGain a practical introduction to neural networksReview techniques for training networks with electrical hardware and supervised learningUnderstand how parallel processing differs from standard sequential programmingWho This Book Is ForAnyone interest in neural networks, from electronic hobbyists looking for an interesting project to build, to a layperson with no experience. Programmers familiar with neural networks but have only implemented them using computer code will also benefit from this book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large business to successfully advance your business rather than suffer a loss of business. The lean agile enterprise concept is demystified and translated into action as the author shares his experience with both success and major failure in areas such as healthcare, insurance, major airline, manufacturing, financial services, education, and big data. The author shares the good, the bad, and the ugly of enterprise-level adoption of lean startup practices (what we call a lean corporation). The book provides step-by-step instructions specifically targeted to technologists in multiple rolesfrom CEO to a developer on the groundon how to build a lean agile corporation and avoid common traps. Building on the experience of the lean startup framework of Steven Blank and Eric Reis, this book takes these concepts to the enterprise level by providing tips and best practice guidelines, sharing horror stories and common anti-patterns in a fun and engaging way. What You'll Learn Discover how you can contribute to your company as it becomes a lean agile corporation and survives technological and digital disruptionBeat Facebook, Amazon, Apple, and Google at their own game by using methods they use to quickly experiment with new services and features Understand how to advance your career in a lean startup frameworkKnow how you can trace your companys success to your daily work Who This Book Is ForThose in technology and business who are interested in strategy, business agility, management, execution, new technologies, and in the future of the business world. Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large business to successfully advance your business rather than suffer a loss of business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Get a head start on making your games efficiently by avoiding common design and development pitfalls. Video games combine art and programming; this unique position has opened up opportunities for many pitfalls. This book takes you through the fundamentals of game making and the usual mistakes and bad practices that can harm your games. We start with the common difficulties and challenges, ways to find the gaps, and game design. Next, we discuss game engines and other tools you need to choose while making a game, how you should choose them, and the design documents you need to make. We also cover simple but important tweaks in game mechanics as well as the look and feel of your game. We will also discuss conventions for naming, code structuring, project structuring, and coding. Your thought process will be guided in a way that you can look for the proper approach to make a successful game. The book sheds light upon how to improve the overall game experience andfinalize the game for release. Along the journey, we will explore some interesting stories of games and mythology as well.By the end of the book, you will know about the basic life cycle of a game development process and how to not make a game. What You Will LearnDiscover the fundamentals of game design See some intermediate coding tricks to make your games betterGrasp the pitfalls to avoid while designing and programming gamesMaster the different conventions and practices for file naming and structuring your projects Who This Book Is ForPeople who want to make games. Basic programming experience is assumed. "User level: Beginning-Intermediate"--Page 4 of cover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Bring mixed reality into your office workplace by building immersive experiences using data and content from your Office 365 platform. Imagine being able to sit at your desk and surround yourself with a 3D chart showing your work relationships as mined from your relationships with others based on how you collaborate together. This book shows you how to access your Office 365 data using the Microsoft Graph API, and then helps you present that data in a 3D modeling visualization using the Microsoft HoloLens 2 as a mixed reality device. This book covers the growing number of tools and techniques you can use to access and visualize data on a Microsoft HoloLens 2 device. Foremost is the Graph API, giving access to the full range of data in Office 365. Also covered are Unity and Visual Studio, the development environments from which you can create mixed reality applications for Microsoft HoloLens 2. You will learn how to load data from and save data to your Office 365 platform based on several interesting use cases. You will be able to extend your digital workplace into a 3D space powered by Microsoft HoloLens 2.Whether you know Office 365 and want to move toward mixed reality, or whether you know the Microsoft HoloLens 2 and want to build functionality around Office 365 data, this book helps you step up and accomplish your goal of bridging between mixed reality and Office 365. What You Will LearnCreate immersive experiences using Microsoft HoloLens 2 and Office 365Access Office 365 data programmatically using the Microsoft Graph APIControl your immersive experiences using natural gestures and eye trackingUnderstand and correctly use different visualization modelsImplement design patterns to write better code in UnityKnow how to access services using web requests via DLLsWho This Book Is ForDevelopers who want to expand their knowledge of the Office 365 platform into the world of mixed reality by creating immersive experiences and 3D visualizations using the Microsoft HoloLens 2 and similar devices, and mixed reality developers who want to extend their repertoire toward serving everyday business needs of workers in corporate office environments Intermediate-Advanced user level Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. This concise guide provides a practical introduction to Microsoft Dynamics 365 Business Central tailored for those delving into the realm of ERP advising and development.Using real-world examples and simplified explanations, this book explores the key functional modules of Business Central, Finance, Sales, Purchasing, and Inventory, while also introducing essential technical aspects such as AL coding, extensions, and integrations. Each chapter blends conceptual overviews, practical how-tos, and best practices to provide a well-rounded understanding of how this all-in-one solution supports the growth and efficiency of modern businesses.After reading the book, you will be able to understand the essential need-to-know concepts for real-world implementation and customization.What You Will Learn:Understanding Business Central as functional and technical consultantUnderstand the sales, purchase, and finance workflowsBuild simple extensions using AL in Visual Studio CodeFollow real-world practices for functional and technical roles Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. The growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shopsperfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: Very Good. This sixth edition of Beginning Ubuntu Linux introduces all of usnewbies, power users and system administratorsto the Natty Narwhal Ubuntu release. Based on the bestselling fifth edition, this edition introduces the new Unity interface while not neglecting the finely-tuned administration techniques for new users present in previous editions. Whether you aim to use it in the home or in the office, youll be introduced to the complete world of Ubuntu Linux, from simple word processing to using cloud services. Youll learn how to control the Ubuntu system which you just installed as you are guided through common tasks, such as configuring the system's graphical user interface, listening to audio CDs and MP3s, producing documents, using VoIP and chat, and of course, general system maintenance. Emilio also introduces the improved software center and Ubuntu's multitouch capabilities. This book supplies a series of comprehensive tutorials on Ubuntu administration andsecurityessential for any Ubuntu userwhile not neglecting matters pertaining to office applications and the Cloud. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: new. Paperback. Learn about Generation Z from the perspective of a manager at a company looking to recruit and retain staff. This book provides an in-depth analysis of who makes up Gen Z, what they want, and how businesses around the world can give that to them in a way that is meaningful.In the past, companies were not prepared for the generation of new talent called Millennials. Companies were surprised to learn that Millennials were different from those in Gen X and the Boomers. With the help of author Anthony Onesto, you will not be unprepared when working with those in Gen Z.The New Employee Contract dives into the needs and wants of this generation of talent that has been born on the iPhone and for whom gaming is second nature. Those in GenZ believe in loyalty and social goodness, use gaming mechanisms, and expect almost real-time delivery on their expectations. The patience of this generation is very short, which explains the success of platforms such as Snapchat andTikTok.All of this research is presented in a fun, compelling way in this book. Even if you are not working in management, you will want to understand these 74 million socially active Americans who hold $44 billion in direct buying power.What You Will LearnUnderstand what members of Gen Z want in a world of climate uncertainty, job losses, and automation Understand why automation is a worst case scenario for those in Gen Z Know how to give back a sense of control to those who belong to Gen ZKnow what members of Gen Z are looking for, including quality of work vs. quantity of workBe aware of the way businesses need to develop this new contract with employees Who This Book Is ForChief executive officers, chief people officers/HR leaders/HR departments, and leaders/managers within companies. The book is also of use to venture capitalists, those handling private equity, and investors. A third audience includes college advisors, life coaches, and career coaches. user level Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Crypto is going to change the world, and for those tired of confusing financial jargon and complicated technical terminology, look no further. This book demystifies the world of cryptocurrencies and blockchain technology and explains in accessible language how it will affect your daily life. In The Quiet Crypto Revolution, Klaas Jung dives beneath the surface of Bitcoin to explore the engine that powers it - blockchain. Far surpassing the confines of cryptocurrencies, blockchain's potential for wide-ranging applications is enormous. It's crucial to understand that cryptocurrencies are merely a single manifestation of blockchain's capabilities. This book casts light on the broader spectrum of blockchain applications and the exciting future of this groundbreaking technology. With a focus on real-world applications, you'll gain a deeper understanding of the key concepts behind the innovative technology of blockchain, equipping you to make informed decisions. Whether you're a tech-savvy individual or a complete newcomer to the world of crypto and finance, this book will arm you with the knowledge and insights you need to understand the impact cryptocurrency and blockchain will have on your future.You WillLook at the future of blockchain technologyReview potential use cases for blockchain beyond cryptocurrencyStudy security strategies to avoid scams in the crypto spaceWho This Book Is ForBeginners who would like to gain a better understanding of cryptocurrency and the technology that supports it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively dominated by fear, a single complicating reflex which will always be the default response.Workplace fear comes in many forms, including the fear of change, the fear of looking stupid, and the fear of working relationships, and in all cases these fears have deep roots that extend far below having to learn a new technology. Its about the fear of losing a job, a livelihood, and an identity.The results of such fear can have enormous repercussions on an organization, including increased vulnerability to ransomware and cyberattack, increased employee turnover, loss of competitiveness, loss of market share, resistance, sabotage, discrimination, and litigation.Steve Prentice is an expert in the relationship between people,technology, and change. This book will demonstrate to managers and employees alike the various types of fear that can occur in the workplace in the context of digital transformation, how these fears can impact productivity, team dynamics, and corporate health, and most importantly, how to overcome them.Using case studies of digital transformation successes and failures, Steve describes:How fear grows in the body and mindHow fear radiates and spreads through groups and teamsHow fear interacts with technology, change, and digital transformationHow ignoring or suppressing fear leads to tangible risks to an organizations futureHow to address and manage fear individually and as a groupHow the demands of modern employees have changedHow managers can prepare themselves for the new normalWho This Book Is For Managers who wish to look underthe hood and understand how people respond to the changes in their immediate world, and why most of those responses are negative. It will also be an uplifting read for individual employees who seek to understand why they, or their colleagues or managers, generally respond negatively to changes, or who struggle with conflict and relationships in the workplace and how to create an action plan to improve the situation. Intermediate user level Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Use Microsoft Flow in your business to improve productivity through automation with this step-by-step introductory text from a Microsoft Flow expert. Youll see the prerequisites to get started with this cloud-based service, including how to create a flow and how to use different connectors. Introducing Microsoft Flow takes you through connecting with SharePoint, creating approval flows, and using mobile apps. This vital information gives you a head-start when planning your Microsoft Flow implementation.The second half of the book continues with managing connections and gateways, where youll cover the configuration, creation, and deletion of connectors and how to connect to a data gateway. The final topic is Flow administration and techniques to manage the environment.After reading this book, you will be able to create and manage Flow from desktop, laptop, or mobile devices and connect with multiple services such as SharePoint, Twitter, Facebook, and other networking sites.What You Will LearnCreate flows from built-in and blank templates Manage flows, connections, and gatewaysCreate approvals, connect with multiple services, and use mobile appsWho This Book Is ForAdministrators and those who are interested in creating automated workflows using templates and connecting with multiple services without writing a single line of code. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: Very Good. Build mobile apps that specifically target your companys unique business needs, with the same ease of writing a simple spreadsheet! With this book, you will build business apps designed to work with your company's systems and databases, without having to enlist the expertise of costly, professionally trained software developers. InBeginning PowerApps,author and business applications expert Tim Leung guides you step-by-step through the process of building your own mobile app. He assumes no technical background, although if you have worked with Excel, you are one step closer. He guides you through scenarios, such as what to do if you have existing databases with complex data structures and how to write screens that can connect to those data. You will come away with an understanding of how to set up screen navigation, manipulate data from within apps, and write solutions to perform specific tasks. What You'll Learn Connect with data Write formulas Visualize your data through charts Work with global positioning systems (GPS) Build flows Import and export data Manage offline scenarios Develop custom application programming interfaces (API) Who This Book Is For Beginners and non-developers, and assumes no prior knowledge of PowerApps. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This latest edition of The Definitive Guide to Django is updated for Django 1.1, and, with the forwardcompatibility guarantee that Django now provides, should serve as the ultimate tutorial and reference for this popular framework for years to come. Django, the Pythonbased equivalent to Ruby's Rails web development framework, is one of the hottest topics in web development today. Lead developer Jacob KaplanMoss and Django creator Adrian Holovaty show you how they use this framework to create awardwinning web sites by guiding you through the creation of a web application reminiscent of ChicagoCrime.org. The Definitive Guide to Django is broken into three parts, with the first introducing Django fundamentals such as installation and configuration, and creating the components that together power a Djangodriven web site. The second part delves into the more sophisticated features of Django, including outputting nonHTML content such as RSS feeds and PDFs, caching, and user management. The appendixes serve as a detailed reference to Django's many configuration options and commands. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: new. Paperback. Read over 20 exclusive, in-depth interviews with chief sustainability officers (CSOs) of Fortune 500 companies such as Amazon, Coca-Cola, and Procter & Gamble and globally recognized brands such as IKEA and Netflix. These CSOs reveal how they deliver positive environmental and social impact through their companies core products and services and generate revenue growth while tackling unique leadership, change management, regulatory and stakeholder challenges. Sustainability and environmental, social, governance (ESG) strategies are increasingly central to businesses growth strategy and risk management. As a result, the CSO has become more important as a driver of both revenue and strategy. Yet, no two CSOs are alike in their backgrounds, titles or even the scope of their roles. From former Peace Corps volunteers to supply chain experts, these C-suite leaders launch ambitious carbon emissions and net-zero goals, develop new products for a circular economy, target increasing the diversity of their companys staff, align strategic projects to the UN Sustainable Development Goals and standardize reporting for the SEC, investors and more. What You Will LearnHow global multibillion dollar businesses in the United States, Europe and Asia structure their sustainability strategyHow top sustainability executives drive both business value and positive environmental and social impact How CSOs landed in their roles without climbing a traditional career ladder Who This Book Is ForExecutives and board members generally or those establishing a sustainability or ESG strategy; current and aspiring CSOs and ESG leaders; business leaders partnering with sustainability leaders and teams; and students studying the integration of sustainability and business.Advance praise for Chief Sustainability Officers At Work:"Chief sustainability officers play a critical role in supporting the broader business transition to a more just and sustainable global economy. Through dialogue with influential sustainability professionals, Chrissa brings to life the essential role in bridging gaps and helping to eliminate the divide between "traditional" business functions, senior leadership, and the sustainability teams to drive transformational change within their firms." - Mindy Lubber, CEO and President, Ceres "Chief Sustainability Officers at Work, is a fresh new book by seasoned business leader Chrissa Pagitsas that offers succinct ways anyone can implement and achieve ESG goals whether they own the company or simply aspire to improve its impact on people and the planet. Chrissa roots this book in her own experience leading change within major companies that not only improved the businesses where she worked but improved the markets within which they needed to thrive. This is a must read for a seasoned ESG practitioner as much as it is for the young professional just getting started. Chrissa knows it is imperative we all just get started doing better and she opens up the otherwise dark box of how-tos for all of us to do our part." Dana Bourland, SVP, The JPB Foundation and author of Gray to Green Communities: A Call to Action on the Housing and Climate Crises. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Gain complete understanding of electronic systems and their constituent parts. From the origins of the semiconductor industry right up until today, this book serves as a technical primer to semiconductor technology. Spanning design and manufacturing to the basic physics of electricity, it provides a comprehensive base of understanding from transistor to iPhone. Melding an accessible, conversational style with over 100 diagrams and illustrations, Understanding Semiconductors provides clear explanations of technical concepts going deep enough to fully explain key vernacular, mechanisms, and basic processes, without getting lost in the supporting theories or the theories that support the supporting theories. Concepts are tethered to the real world with crisp analysis of industry dynamics and future trends. As a break from the straight-ahead scientific concepts that keep the world of semiconductors spinning, Understanding Semiconductors is liberally sprinkled with apt analogies that elucidate difficult concepts. For example, when describing the relationship between voltage, current, power, and the flow of electricity through an electronic system, the book draws a parallel to a hot shower and the water utility system. Most of these are paired with clear visuals, giving you the best chance possible to absorb the concept at hand before moving on to the next topic. Whether youre narrowly technical or dont know silicon from silly putty, working directly in hardware technologies and want to know more, or simply a curious person seeking hard information about the technology that powers the modern world, Understanding Semiconductors will be an informative, dependable resource. What You'll Learn: Charge, Electricity, and Basic Physics What are Semiconductors The Semiconductor Value Chain and Design Trade-Offs Transistors and Other Common Circuit Building Blocks Semiconductor Design from Concept to Tapeout Wafer Fabrication and Semiconductor Manufacturing Process Integrated Circuit (IC) Packaging and Signal & Power Integrity (SIPI) Common Circuits and System Components RF and Wireless Technologies System Architecture and Integration The Semiconductor Industry - Challenges, History, and Trends The Future of Semiconductors and Electronic Systems Who This Book Is For: People working directly in the semiconductor, electronics, and hardware technologies fields or in supporting industries, hobbyists and new electrical engineering enthusiasts with minimal technical experience or pre-existing qualifications, and curious individuals interested in learning more about a fascinating area of technology. Though designed for a non- or semi-technical reader, engineers focused in one particular domain can also use this book to broaden their understanding in areas that arent directly related to their core area of expertise. Throughout, the explanations of technical concepts go deep enough to fully explain the vernacular, mechanisms, and basic processes, without getting lost in the supporting theories or the theories that support the supporting theories. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Explore themes often glossed over in traditional Agile texts: navigating the transition from a technical architect to a servant leader, handling conflicting priorities and leadership misalignments, and managing value delivery in client-driven environments where frameworks alone are not enough. This book is an honest and relatable look into the day-to-day realities of leading Agile teamsfilled with hard-earned lessons, internal conflicts, and war stories from the trenches of IT service delivery. Many Agile professionals find themselves constrained by process rigidity, unable to adapt to real-world pressures. These topics are more relevant than ever, as enterprises demand agility in outcomes, not just ceremonies. This book offers timely guidance on how to focus on execution while remaining Agile in spirit. Structured as a series of thematic chapters based on real events and personal confessions, each section ends with reflection questions and actionable takeaways. The narrative style guarantees engagement, while the learnings guarantee impact. Unlike traditional guides that idealize Agile or limit themselves to theory, Confessions of an IT Scrum Master acknowledges the gray areas and equips you to navigate them with confidence. Its confession-style storytelling is not only compelling but also deeply authenticbecause its written by someone whos lived it.What You Will LearnThe practical gaps between Agile theory and enterprise executionHow internal conflicts (e.g., architect vs. Scrum Master) affect deliveryTechniques to focus on value delivery in process-heavy environments Who This Book is ForIntermediate Agile professionals Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Published with the developer in mind, firstPress technical briefs explore emerging technologies that have the potential to be critical for tomorrow's industry. Apress keeps developers one step ahead by presenting key information as early as possible in a PDF of 150 pages or less. Explore the future through Apress with Spring PersistenceA Running Start.This firstPress title gets readers rolling with the various fundamental Spring Framework Java Persistence concepts and offerings, as well as proven design patterns for integrating Spring Persistence functionality for complex and transactionbased enterprise Java applications.The Java platform offers several options for saving longlived information, including JPA (Java Persistence API), Hibernate, iBatis, JDBC, and even JCR (Java Content Repositorya standard for interfacing with a content management system).This book helps readers decide which persistence solution is the most ideal for their application requirements, and shows how Spring can be leveraged to simplify the integration of their selected persistence framework into their enterprise application. This title gets readers rolling with the various fundamental Spring Framework Java Persistence concepts and offerings for building complex, transaction-based enterprise Java applications that dynamically access databases. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. According to the World Economic Forum, creativity is considered to be the third-most-important skill for employees, behind complex problem-solving and critical thinking. This book will help you rethink your creativity and its value in the work life, giving you access to intellectual, emotional, and reputational benefits that were previously unattainable. Based on a collection of interviews and research, this book translates the latest findings on the creative beliefs, confidence, and mindset into digestible thoughts for experts with an itch for improvement and innovation in domains like technology, entrepreneurship, and education. It brings a new perspective to creativity by focusing on how individuals can understand their creativity and what the implications are on what they want to achieve. How to Develop Your Creative Identity at Work is based on the most recent creativity research, which analyzes how creativity plays an important part in the individual's sense of identity. What You'll LearnUnderstand how personal beliefs about the innate creativity are influenced by past experiencesSee how the creator's personality can be shaped through new habits of curiosity, emotional risk-taking and insightEstablish a creative communication style that enables others to navigate smoothly through the challenging moments in a feedback conversationBecome an ambitious person with a sense of meaning in the work you do Identify all the familiar and less familiar in-house creative experts Who This Book Is ForThe primary reader is a knowledgeable expert, in a creative or less creative role, who is curious to bring a better fit between their inner experiences and the external environment. The secondary audience are the experts in roles like learning and development, people and culture change, and team leads who are interested in facilitating a space where employees feel safe to share their original ideas and express their curiosity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.