Steven dallesandro (1 resultados)
Más imágenesIdioma: Inglés
Editorial: Oxford University Press (2015), South Melbourne 2015
- Tapa blanda
- Primera edición
Librería: Renaissance Books, ANZAAB / ILAB, Dunedin, Nueva ZelandaRenaissance Books, ANZAAB / ILAB
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 66,39
Envío por EUR 30,08Se envía de Nueva Zelanda a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Softcover. Condición: Very Good+. No Dust Jacket. First Edition. Review copy label on rear cover. No signatures. ; xxxvi, 666, [2 (blank)] pages. Page dimensions: 249 x 201mm. Illustrated. "'Consumer Behaviour in Action' introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text pro…vides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included.
