sheetz ron (9 resultados)

Paperback. Condición: Good. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2.6.

Condición: New.

Condición: New. Print on Demand.

Condición: Sehr gut. Zustand: Sehr gut | Seiten: 78 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback. Condición: Brand New. 1st edition. 78 pages. 9.00x6.00x0.18 inches. This item is printed on demand.

Paperback. Condición: new. Paperback. "Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient's decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it's like to be your patient; that you can be trusted. You shouldn't underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you'll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.