Sandra matz (107 resultados)
- Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 4,51
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 4,51
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Tapa dura
Librería: 2nd Life Books, Burlington, NJ, Estados Unidos de America2nd Life Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 0,88
Envío por EUR 3,51Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: very_good. Used book in very good condition. May have some minor wear. May NOT include discs, or access code or other supplemental material. Ships directly from Amazon and is eligible for Prime or super saver FREE shipping. We ship Monday-Saturday and respond to inquiries within 24 hours.
- Tapa dura
Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de AmericaBlue Vase Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,80
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental material…s.
- Tapa dura
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de AmericaThriftBooks-Phoenix
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de AmericaThriftBooks-Reno
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 7,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
- Tapa dura
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de AmericaHalf Price Books Inc.
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,79
Envío por EUR 3,07Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Tapa dura
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de AmericaHPB-Ruby
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 10,85
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Tapa dura
Librería: HPB-Emerald, Dallas, TX, Estados Unidos de AmericaHPB-Emerald
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 10,85
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 12,44
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
- Tapa dura
Librería: Cheryl's Books, Vinemont, AL, Estados Unidos de AmericaCheryl's Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 9,00
Envío por EUR 5,66Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Good. Hardcover with dust jacket in good condition.
- Tapa blanda
Librería: Eighth Day Books, LLC, Wichita, KS, Estados Unidos de AmericaEighth Day Books, LLC
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 12,62
Envío por EUR 5,23Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paper Back. Condición: New.
- Tapa dura
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 15,38
Envío por EUR 3,50Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 19,01
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New.
- Tapa dura
Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,40
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 20 disponibles
Condición: New.
- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 19,04
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: As New. Unread book in perfect condition.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Idioma: Inglés
Editorial: Harvard Business Review Press, US 2026
Serie: HBR's 10 Must Reads, Libro 90 de 96. Libro 90 de 96 - HBR's 10 Must Reads
- Tapa blanda
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,59
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 12 disponibles
Paperback. Condición: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that…attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
- Tapa dura
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 18,60
Envío por EUR 3,50Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Review, Harvard Business; Levitt, Theodore; Reichheld, Fred; Martin, Roger L.; Matz, Sandra
Idioma: Inglés
Editorial: Harvard Business Review Press 2026
Serie: HBR's 10 Must Reads, Libro 90 de 96. Libro 90 de 96 - HBR's 10 Must Reads
- Tapa blanda
Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 22,62
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
- Tapa dura
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,71
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Hardback or Cased Book. Condición: New. Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior. Book.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Idioma: Inglés
Editorial: Harvard Business Review Press, US 2026
Serie: HBR's 10 Must Reads, Libro 90 de 96. Libro 90 de 96 - HBR's 10 Must Reads
- Tapa blanda
Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,91
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that…attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
- Tapa dura
Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 24,42
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
- Tapa dura
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 25,63
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology-from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a… deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives-for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used-for good and for ill-and how we can gain power over the data that defines us.
- Tapa dura
Librería: medimops, Berlin, Alemaniamedimops
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 15,92
Envío por EUR 10,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: as new. Wie neu/Like new.
