Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 231,65
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 219,11
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Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 236,87
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 219,10
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 244,37
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 244,00
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 256,23
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Librería: Rarewaves.com UK, London, Reino Unido
EUR 223,30
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Añadir al carritoPaperback. Condición: New.
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 315,36
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Añadir al carritoPaperback. Condición: New.
Librería: Rarewaves.com UK, London, Reino Unido
EUR 297,79
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Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 189,91
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 200,65
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 223,06
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 234,02
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 227,79
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Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 241,20
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Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: CitiRetail, Stevenage, Reino Unido
EUR 199,15
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Añadir al carritoPaperback. Condición: new. Paperback. As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 260,94
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Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 274,56
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Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: CitiRetail, Stevenage, Reino Unido
EUR 238,50
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: preigu, Osnabrück, Alemania
EUR 211,30
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. AI Marketing and Ethical Considerations in Consumer Engagement | Arjun J Nair (u. a.) | Taschenbuch | Englisch | 2025 | IGI Global | EAN 9798337334806 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 253,56
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
Librería: preigu, Osnabrück, Alemania
EUR 253,25
Cantidad disponible: 5 disponibles
Añadir al carritoBuch. Condición: Neu. AI Marketing and Ethical Considerations in Consumer Engagement | Arjun J Nair (u. a.) | Buch | Englisch | 2025 | IGI Global | EAN 9798337334769 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 345,69
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.