Idioma: Inglés
Publicado por CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 6,60
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Idioma: Inglés
Publicado por CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 8,68
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 5,39
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 13,00
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Librería: medimops, Berlin, Alemania
EUR 4,46
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Librería: Book Broker, Berlin, Alemania
EUR 6,29
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Wie neu. Illustrated. 336 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Copyright: 2012. Helle/saubere Seiten in fester Bindung. Sprache: Englisch Gewicht in Gramm: 515 Taschenbuch, Maße: 15.7 cm x 1.8 cm x 23.3 cm.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 37,36
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 45,30
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 49,69
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 39,26
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 42,98
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. In.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 40,41
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 45,54
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de America
EUR 69,91
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. In shrink wrap. Looks like an interesting title!
EUR 47,09
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today s complex media landscape, allocate a brand s media budget most accurately, and then deploy it most effectively in order to build.
EUR 45,66
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Idioma: Inglés
Publicado por Createspace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 18,23
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 325.