Idioma: Inglés
Publicado por Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 6,24
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Publicado por Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 6,24
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Publicado por Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
EUR 2,68
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
Idioma: Inglés
Publicado por Harvard Business Review Press, 1993
ISBN 10: 0875843298 ISBN 13: 9780875843292
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 9,37
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Librería: Hubert Colau, LA BAZOCHE GOUET, Francia
EUR 10,00
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: 2. Relià sous jaquette, parfait à tat.
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 48,79
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Librería: Basi6 International, Irving, TX, Estados Unidos de America
EUR 52,94
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 52,94
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Idioma: Inglés
Publicado por Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de America
EUR 58,98
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Satisfaction Guaranteed or your money back.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 72,63
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Used. pp. 540.
EUR 69,10
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Used. pp. 540.
EUR 70,95
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Used. pp. 540.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 82,72
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 125,75
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 9.75x6.50x0.75 inches. In Stock.
Idioma: Inglés
Publicado por ADDISON WESLEY PUB CO INC, 1997
ISBN 10: 0321014138 ISBN 13: 9780321014139
Librería: Buchpark, Trebbin, Alemania
EUR 49,86
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Seiten: 540 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, Westport, 1989
ISBN 10: 0899304060 ISBN 13: 9780899304069
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 102,19
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications.The chapters are organized into three sections around the themes of industry analysis, implications for advertisers, and new developments. In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. Concluding chapters offer a look at new horizons in cable TV advertising, including in-home shopping programs and pay-per-view programming. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, Westport, 1989
ISBN 10: 0899304060 ISBN 13: 9780899304069
Librería: CitiRetail, Stevenage, Reino Unido
EUR 85,61
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications.The chapters are organized into three sections around the themes of industry analysis, implications for advertisers, and new developments. In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. Concluding chapters offer a look at new horizons in cable TV advertising, including in-home shopping programs and pay-per-view programming. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: moluna, Greven, Alemania
EUR 83,45
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.Über den Autor.