eduard helmann (23 resultados)

paperback. Condición: Acceptable. Text-block separating from cover This is a damaged book. May be ex-library, water-damaged, or spine creased/broken. Acceptable, Reading copy only, with writing/markings and heavy wear. Standard-sized.

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Paperback. Condición: new. Paperback. The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

Paperback. Condición: New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

Condición: Very Good.

paperback. Condición: New. Same / next day dispatch (Monday - Friday),

Condición: new.

Condición: New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Num Pages: 144 pages. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 154 x 214 x 14. Weight in Grams: 270. . 2016. Paperback. . . . .

Paperback. Condición: Brand New. 01 edition. 160 pages. 8.50x6.00x0.50 inches. In Stock.

Paperback. Condición: New.

Condición: New. In.

Condición: New.

Condición: New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Num Pages: 144 pages. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 154 x 214 x 14. Weight in Grams: 270. . 2016. Paperback. . . . . Books ship from the US and Ireland.

Condición: New. pp. 160.

Condición: As New. Unread book in perfect condition.

Condición: NEW.

Paperback. Condición: new. Paperback. The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Paperback. Condición: New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

Taschenbuch. Condición: Neu. Neuware - Der Entwurf eines Signets als eines der wichtigsten Elemente des Corporate Designs ist für Kommunikationsdesigner eine ganz besondere Herausforderung. Die Überlegung, dass ein gutes Signet natürlich auch ein überzeugendes Signet ist, führt direkt zur Disziplin der Rhetorik, die laut Aristoteles die Fähigkeit hat, das Überzeugende zu erkennen, das jeder Sache innewohnt. Konzepte und Methoden der Rhetorik sind deshalb ideal, um die Wirksamkeit von Signets zu verstehen und auf dieser Basis den Horizont der gestalterischen Praxis zu erweitern.In dieser Publikation zeigt der Autor auf, wie Gestalter die Werkzeuge der über 2.500 Jahre alten Lehre anwenden können. Eine zentrale Rolle spielen dabei die rhetorischen Stilfiguren: Signets werden daraufhin analysiert und klassifiziert, um herauszuarbeiten, welche kommunikative Strategien und Wirkungsabsichten sie erfüllen. Die daraus gewonnenen theoretischen Erkenntnisse liefern dem Gestalter einen Wissensschatz zur Analyse, Ideenfindung und Argumentation sowie zu einem tieferen Verständnis über den Entwurfsprozess.Aus dem Inhalt:_ Überblick über die Geschichte von Signets und deren Bedeutung für Corporate Design_ Analyse im Hinblick auf rhetorische Stilfiguren_ Klassifizierung basierend auf kommunikative Strategien und Wirkungsabsichten _ Herausarbeitung von Systematiken und Methoden für die gestalterische Praxis.

Paperback. Condición: New. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.