Publicado por Pearson Education, Limited, 2000
ISBN 10: 0273641956 ISBN 13: 9780273641957
Idioma: Inglés
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 5,38
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Añadir al carritoCondición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Librería: unifachbuch e.K., Köln, NRW, Alemania
Original o primera edición
EUR 2,95
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Añadir al carritoSoftcover. Condición: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Since the first edition of this book was published in 1997 we have been in the middle of a revolution. The Internet and technologies such as the mobile phone have grown exponentially and dramatically changed the way we practice marketing. In 1997 we demonstrated how marketing and information technology were inextricably linked. Those links have grown to the extent that we can now say that any marketing person who does not understand the role of information technology will become an endangered species. The furious rate of change and competition is rapidly weeding out those adverse to technology.The content of this new edition has been updated to reflect the changes of the last few years. We have added a new structure, which should make it easier to navigate the book. Each charter has been updated with the changes brought about by the Internet and e-Business. We have also added a number of new case studies and you will now find many URL addresses to web sites. These changes were necessary to bring this edition up to date. We think of this book as a roadmap that will help you navigate the different areas of marketing rather than as a final destination. It can be used to orient yourselves on the basics before launching onto the web to search für the most up to date information. While the last few years have seen dramatic changes we believe the rate of change will contin.ue in the near future. It is an exciting time für anyone involved in marketing and information technology. We trust this book provides a great launch rad für the exciting journey ahead. 216 pp. Englisch.
Publicado por Pearson Education, Limited, 2003
ISBN 10: 0273684760 ISBN 13: 9780273684763
Idioma: Inglés
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 9,80
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Añadir al carritoCondición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Publicado por Pearson Education, Limited, 2003
ISBN 10: 0273684760 ISBN 13: 9780273684763
Idioma: Inglés
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
EUR 3,77
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Añadir al carritoCondición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
EUR 36,68
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Añadir al carritoCondición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por Pearson Education Canada, 2003
ISBN 10: 0273684760 ISBN 13: 9780273684763
Idioma: Inglés
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 39,36
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Añadir al carritoCondición: New. In.
EUR 42,39
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Añadir al carritoCondición: New. pp. 456.
Publicado por Pearson Education Limited, GB, 2003
ISBN 10: 0273684760 ISBN 13: 9780273684763
Idioma: Inglés
Librería: Rarewaves.com UK, London, Reino Unido
EUR 51,10
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Añadir al carritoPaperback. Condición: New. "At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia.
Publicado por Pearson Education Limited, GB, 2003
ISBN 10: 0273684760 ISBN 13: 9780273684763
Idioma: Inglés
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 55,19
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Añadir al carritoPaperback. Condición: New. "At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia.
Publicado por Financial Times Prent.Int 01.12.2000., 2000
ISBN 10: 0273641956 ISBN 13: 9780273641957
Idioma: Inglés
Librería: Modernes Antiquariat an der Kyll, Lissendorf, Alemania
EUR 46,99
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Añadir al carritoCondición: Neu. Auflage: 2. 216 Seiten neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag 420102 Sprache: Englisch Gewicht in Gramm: 500 24,4 x 18,8 x 1,8 cm, Taschenbuch.
EUR 50,86
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Añadir al carritoCondición: New. pp. 456.
EUR 85,16
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Añadir al carritoPaperback. Condición: Very Good. Very Good. SHIPS FROM MULTIPLE LOCATIONS. book.
Publicado por Pearson Education Limited, 2003
ISBN 10: 0273684760 ISBN 13: 9780273684763
Librería: moluna, Greven, Alemania
EUR 42,20
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Añadir al carritoCondición: New. KlappentextrnrnWritten by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners w.