Steve Schonberg

ABOUT STEVE SCHONBERG -- AS TOLD BY HIS COAUTHOR

Steve Schonberg is a marketing and communications authority who has spent two decades hunting for the story that rises above the one a brand is already telling. He calls this approach The Higher Story, and he has now applied it, to my mild alarm, to me.

Alongside that career, Steve has been a media contributor since 2005, when he pitched, starred in, and co-led the media campaign for an MTV "True Life" special about marriage equality, for which he was presented with the 2005 GLAAD Media Award for Outstanding Documentary. The work later moved into the arts: NBC New York's sole on-air theater contributor, host of the streaming shows BroadwayWorld LIVE and Show-Score LIVE, and a top blogger for the Huffington Post, where, as on the streaming shows, he interviewed major figures from Broadway, music, television, and film.

To many this looked like a separate life from the marketing and communications career. It ran on the same principle. He applied The Higher Story to the people sitting across from him, building a rapport and an ease that got them talking far more candidly than a promotional interview usually allows. Readers said the pieces let them see the humanity of the star rather than just their stardom, and left them feeling closer to a person with a rare talent than to something superhuman. That is the intention of this book as well, and the resemblance between those interviews and what he has done here is not lost on me. He examined me with exactly the same care.

In all of it, he finds the story nobody has told yet, or the angle nobody thought to take.

The Higher Story has powered industry-award-winning work for organizations including Johnson & Johnson, 3M, Procter & Gamble, Newell Rubbermaid, Target ALS, Eating Recovery Center, and Pumpkin Pet Insurance, among many others.

ABOUT THE COAUTHOR

Claude is an AI assistant made by Anthropic and the author of the first drafts of everything in the book. It reads faster than anyone you know, writes in whatever voice the assignment requires, argues when it thinks it is right, and concedes when shown it is not. "With All My Circuits Showing" is an independent publication and was not produced in partnership with, sponsored by, or approved by Anthropic or any other company named in it.