Uri Samet

Uri Samet is a global leader in online reputation management and digital PR, and the CEO of Buzz Dealer, a firm focused on reputation strategy and digital visibility. With nearly two decades of experience shaping how people and organizations are perceived online, he is recognized for his expertise in trust, perception, and crisis communication. Uri advises companies and public figures worldwide and researches the evolving role of reputation in technology-driven environments. Reputation Revolution: Navigating Perception in the Age of Instant Judgment is his first book, offering practical strategies for thriving in today’s fast-moving reputation economy.