An accessible and engaging introduction to GIS technology for government officials, businesspeople, planners, and teachers, "Zeroing In: Geographic Information Systems at Work in the Community" contains 12 real-life stories that introduce readers to the foundations of GIS, explain what it means to people and society, and illustrate how GIS can be used to increase efficiency and quality of community life. Zeroing In demonstrates the power of GIS to new users, illustrates to existing users how GIS can improve productivity, and highlights the significance of GIS implementation to business managers and decision makers.

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Andy Mitchell is the author of The ESRI Guide to GIS Analysis, Volume 1: Geographic Patterns and Relationships and The ESRI Guide to GIS Analysis, Volume 2: Spatial Measurements and Statistics. He is also coauthor of Getting Started with ArcGIS.

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