You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve

NAMED BEST BUSINESS/CAREER BOOK OF 2023 BY AMERICAN BOOK FEST
WINNER OF A 2023 PENCRAFT BOOK AWARD FOR LITERARY EXCELLENCE
FINALIST IN THE 2023 IAN BOOK OF THE YEAR AWARDS
FINALIST IN THE 2024 AMERICAN LEGACY BOOK AWARDS

You Do You(ish) brings you a modern, mind-bending, and inspiring approach to using authenticity as your new secret weapon to success.

You got the best grades, you’re never afraid of a challenge, and you work your a$$ off at work. But.

Something just isn’t right. The pressure, the politics, and the PowerPoints have left you perplexed, paralyzed and maybe even panicked...“Is it actually possible to have the career I want and deserve?!”

Former corporate CEO turned Professional Pot-Stirrer, Erin Hatzikostas, is on a hell-bent mission to help you have the big career you deserve, without compromising everything else.

You Do You (ish) hurls aside the crusty, decades-old career advice you’ve likely heard for way too long: lean in, executive presence, network, blah, blah, blah. Instead, this book will help you see that there's a better way to have success and get great results. You succeed, you don’t sell out.

You Do You (ish) will take you on a roller-coaster ride that will have you go deep, say “aha”, and possibly tinkle a little while laughing. The book is whimsical and inspiring, yet also grounded in Erin’s proprietary H.U.M.A.N.S. framework - Six Principles of Strategic Authenticity.

You will…

• Gain confidence that authenticity in the workplace is not only possible, it’s actually your new secret weapon for success.
• Erase the self doubt you have and stop relying on the “Compromise Calculation” you’re likely running in your head (especially us women...sorry, but it’s true).
• Start to fall in love with your work and life (again) by not just being authentic, but by doing authentic.
• Eliminate the dreadful work and job anxiety that haunts you when facing the BS at work.
• Step into your superpowers by tuning into a new frequency, while tuning out the Sucky Songs you’re singing to yourself, like “I’m not good enough” and get specific tips for self development to ensure you get the success you deserve.
• Shift your thinking from “How do I improve myself?” or “How do I become a better person?” to “How can I get addicted to a new way of being?”
• Realize that authenticity is actually a much more nuanced and powerful concept than simply being yourself.
• Stop pushing aside the big dreams you once had by succumbing to the thought that this job is “good enough for me”.
• Unleash your full potential by using the six specific strategies for self growth - through the H.U.M.A.N.S. framework - and start experimenting with the real, simple, and tangible authenticity examples carefully laid out and designed to provide you with immediate results.
• Find and enjoy the financial abundance that comes from pursuing and achieving a bigger career while also having work life balance.
• Achieve even more joy at work and in life by joining the bigger authenticity movement, including by becoming a (good) A-H.O.L.E!

So, are you ready to stop settling for “good enough” and start believing you can have the big career you deserve?

If so, start defining your own success with You Do You (ish)!

Erin Hatzikostas is a former corporate CEO turned founder of b Authentic inc. She is an author, TEDx and keynote speaker, career coach, podcast co-host, and Running Man enthusiast. At the age of 42, Erin became the CEO of a 9-figure, 1,000 employee healthcare financial company where she led a massive turnaround, tripling earnings and sending employee engagement skyrocketing in just three years. And just when things were going great, Erin decided to walk away from the corporate world. She realized that it was her reliance on authenticity that not only allowed her to say yes to the big-girl job but also to achieve incredible results. Through her company, b Authentic inc, she's on a hell-bent mission to eradicate the all-too-fake Corporate environment by inspiring and enabling an army of people to crush their career, without compromising everything else. Erin Hatzikostas is the friend, mom, coach, guru, and boss you always wanted, all rolled into one.