Writing From the Inside Out
Idioma: inglés
Editorial: Octopus and Ink Press, 2026
- Tapa blanda
- Nuevo
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Vendedor de AbeBooks desde 11 de junio de 1999
Condición: Nuevo
EUR 21,33
Cantidad disponible: Más de 20 disponibles
Añadir al carritoDescripción del artículo del vendedor
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N° de ref. del artículo L2-9798993760810
- Título
- Writing From the Inside Out
- Autor
- Michele Bianchi
- Editorial
- Octopus and Ink Press
- Año de publicación
- 2026
- Estado
- New
- Encuadernación
- PAP
- Idioma
- inglés
- ISBN 13
- 9798993760810
- Ilustrador
- Cremer, Pauline
- Peso del artículo
- 295 gramos
Writing from the Inside Out explores the power of story as the connective tissue between what people believe and what they do. At a time when attention is fractured and trust is scarce, the ability to communicate with clarity and conviction isn’t optional—it’s the work.
Drawing on three decades in brand communications—including work at Patagonia, IKEA, and with purpose-driven startups—Michele Bianchi shows how values-based storytelling can shape culture, move audiences, and drive action. Part personal journey, part field guide, the book blends lived experience with practical frameworks, moving between memoir, brand strategy, and applied communication tools.
The book opens with a shift many leaders, nonprofits, and businesses face: moving beyond profit as the sole measure of success toward purpose as a driver of long-term impact. From there, Bianchi introduces the Six Spheres of Influence and the Six Pillars of Persuasive Storytelling—research-informed frameworks tested in real-world campaigns. Together, they offer guidance on clarifying vision, aligning values with mission, building community, and measuring impact without losing voice or integrity.
Case studies from Patagonia and IKEA ground the ideas in practice, while worksheets and exercises help readers apply the principles to their own work. Woven throughout are moments from Bianchi’s own path—early lessons in writing, time spent in nature, and behind-the-scenes stories from global campaigns—underscoring that storytelling is not just a technique, but a way of making meaning.
By the end, readers will see how purpose, storytelling, and action fit together—and how to find the story only they can tell.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Elanor DeHart is a graduate from Northwest College of Art and Design. She specializes in hand lettering, web design, and watercolor and gouache painting.
Pauline Cremer works as illustrator and graphic designer in Berlin. She studied Communication Design in Potsdam and Jerusalem, specializing in Illustration. In her works, different topics are dealt with in a humorous way and with funny and quirky characters. In addition to digital illustration, he experiments with different printing techniques, such as linocuts, silk-screen printing and paper cut-outs. Her work has been published in several magazines and newspapers. Pauline has a soft spot for dogs (although she does not have one yet), loves to eat chocolate and loves it when it rains outside.
“Acerca de” puede pertenecer a otra edición de este título.
PBShop.store UK
Fairford, GLOS, Reino Unido
Vendedor de AbeBooks desde 11 de junio de 1999
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 10 a 20 días hábiles | De 10 a 20 días hábiles |
|---|---|---|
| Primer artículo | EUR 4,85 | EUR 4,85 |
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