Writing for the Media (PRCA Practice Guides)

Idioma: inglés

Editorial: Emerald Publishing Limited, United Kingdom, Bingley, 2019

1787566145 / 9781787566149

Serie: Libro 3 de 5 - PRCA Practice Guides

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

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Vendedor de IberLibro desde 16 de marzo de 2007

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Descripción del artículo del vendedor

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR010031415

Título
Writing for the Media (PRCA Practice Guides)
Autor
Adrian Wheeler (Public Relations and Communications Association, UK)
Editorial
Emerald Publishing Limited, United Kingdom, Bingley
Año de publicación
2019
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1787566145
ISBN 13
9781787566149
Peso del artículo
240 gramos
Dimensiones
129 x 198
Serie
Libro 3 de 5: PRCA Practice Guides

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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