Writing for Busy Readers: Communicate More Effectively in the Real World
Rogers, Todd,Lasky-Fink, Jessica
ISBN 10: 0593187504 ISBN 13: 9780593187500
Editorial: Dutton, 2025
Usado
paperback
Librería:
HPB Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 15 de septiembre de 2017
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Descripción
Descripción:
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Sinopsis:
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
Acerca del autor: Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.
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Detalles bibliográficos
Título: Writing for Busy Readers: Communicate More ...
Editorial: Dutton
Año de publicación: 2025
Encuadernación: paperback
Condición: Very Good