How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail
BIRD, Drayton
ISBN 10: 0749438762 ISBN 13: 9780749438760
Editorial: Kogan Page, 2003
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Encuadernación de tapa blanda
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WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
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Descripción
Descripción:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de ref. del artículo wbs2777358776
Sinopsis:
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.
Acerca del autor:
Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.
Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.
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Detalles bibliográficos
Título: How to Write Sales Letters that Sell: Learn ...
Editorial: Kogan Page
Año de publicación: 2003
Encuadernación: Encuadernación de tapa blanda
Condición: Good
Edición: 2ª Edición
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Kogan Page Business Books, 2003
ISBN 10: 0749438762
ISBN 13: 9780749438760
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