T�tulo: How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail
Editor: Kogan Page Business Books
Fecha de publicaci�n: 2003
Idioma: Ingl�s
ISBN 10: 0749438762
ISBN 13: 9780749438760
Encuadernaci�n: Paperback
Edici�n: 2� Edici�n
Estado: Very Good
Peso: 494 gramos

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Sinopsis

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.

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Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestl�, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

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