Fast Free Shipping � Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included.

N� de ref. del art�culo GWV.0749446633.G

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Editor: Kogan Page
Fecha de publicaci�n: 2006
Idioma: Ingl�s
ISBN 10: 0749446633
ISBN 13: 9780749446635
Encuadernaci�n: Encuadernaci�n de tapa blanda
Edici�n: 2� Edici�n
Estado: good

Acerca de

Sinopsis

In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy.

Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Acerca del autor

Dominic Gettins is a highly acclaimed copywriter who has received around 30 awards and citations from D&AD, Cannes, IPA and other advertising bodies including a Gold Medal from the New York Advertising Festival. He has written hugely successful campaigns and his ideas have been adopted by many leading organisations, including the BBC, Microsoft and Argos. He is now Creative Director at Euro RSCG London, one of the world's largest communication consultancies.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Greenworldbooks
3703 Avenue E East, Arlington, TX, 76011, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

Derecho a cancelaci�n

Condiciones de env�o

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 4 a 8 d�as h�biles	De 4 a 8 d�as h�biles
Primer art�culo	EUR 0.00	EUR 0.00

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.