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Detalles bibliogr�ficos

T�tulo: The Write Approach: Techniques for Effective Business Writing: Second Edition
Editor: Brill
Fecha de publicaci�n: 2011
Idioma: Ingl�s
ISBN 10: 9004268227
ISBN 13: 9789004268227
Encuadernaci�n: paperback
Edici�n: 2� Edici�n
Estado: Good

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Sinopsis

Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it.

Key Features
* Includes exercises, worksheets, and sample revisions
* Covers memos, letters, and ways to catch readers' eyes
* Teaches how to judge writing quality
* Incorporates actual writing samples from large and small businesses
* Emphasizes results-oriented writing

Acerca del autor

Olivia Stockard, Ph.D., is the president of Stockard-Elmer and Company, Inc., a New York City-based consulting company. She designs and presents seminars covering a wide range of subjects in written and oral communication. She also specializes in writing instructional materials for corporate training programs. As an executive coach, she works with clients in the banking, accounting, insurance, and pharmaceutical industries. Dr. Stockard holds a Ph.D. in English from New York University, an M.A. from Bryn Mawr College, and a B.A. from Vanderbilt University, magna cum laude.

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