Just One Word: The Surprisingly Simple Method to Discover Your Purpose and Unleash Your Power

Leadership coach Erin Weed shares her radical system for bringing your life, career, relationships, and communication into crystal-clear alignment.

Erin Weed is a coach and founder who has helped over 1,000 CEOs, entrepreneurs, artists, activists, truthseekers, and changemakers find clarity of purpose and chart a path forward--all with a simple method called The Dig. The Dig is a process of mining your life experiences to uncover your human operating system, a network of ideas and values that drive you. And in that system you'll find your Dig Word: the one word that captures your essence and serves as a north star in every part of your life. This isn't another complicated self-help system. It's a way to distill your life purpose down to one word that guides you to your best life. In Just One Word, you'll learn how to find your own Dig Word--and hear how a single word has changed the lives of dozens of Erin Weed's clients.

You'll also learn how your Dig Word

• reveals your life purpose and how to pursue it,

• explains how you operate,

• defines your personal brand;

• helps you engage more authentically in any situation;

• focuses and sharpens your message (even if you don't think you have one),

• makes sense of conflict and strife in your life, and

• removes obstacles between where you are and where you want to be.

Can a single word really do all this? Yes, it can--and over 1,000 people have experienced newfound clarity and purpose through their Dig Words. And now, for the first time, you can experience the power of The Dig in your own home, at your own pace, with Just One Word.

Founder and CEO of The Dig, Erin Weed is a coach and consultant dedicated to helping leaders remember their purpose and express their truth, and a professional speaker who has presented in front of millions at live events around the world.

With the exception of the time she was paid to be an extra in a reality show, Erin's entire career has been about amplifying stories and empowering people through truth. The Dig is her second entrepreneurial success. Starting out as a television producer in New York City, she was working on documentaries for The History Channel and MSNBC when her friend Shannon McNamara was murdered, which inspired her to launch Girls Fight Back, a self-defense and personal safety seminar company. For thirteen years, in partnership with global brands such as Bed Head, Intelius, STA Travel, Verizon, and Self Magazine, she brought a message of self-reliance and empowerment to girls and women at high schools, colleges, and corporations around the world. Her work was featured in national publications such as Entrepreneur, The New York Times, The Washington Post, The Chicago Tribune, Cosmopolitan, Ladies Home Journal, and Glamour.

By the time Erin sold the company in 2013, she'd already started developing and honing her coaching methods and founded the company that would eventually become The Dig. She spent the next years at TEDxBoulder, spawning several viral talks including her own closing speech for TEDxBoulder 2017, while also serving as a strategic communications consultant for the University of Boulder. Today she focuses exclusively on the deep one-on-one work of excavating her clients' purpose and distilling it into one word to use as a guide for all their future endeavors. Her Dig method has proven so effective, she has already had to train thirteen facilitators to handle the growing demand for her services.

Erin is the author of Girls Fight Back: The College Girl's Guide to Protecting Herself (Boulder Press, 2006). She studied painting at the Paris College of Art, and has exhibited her collection of murals made from the sticky notes produced during client Digs. She lives in Boulder, Colorado, with her two children and a rescued French bulldog named Ellie.