Womens Consumer Rights and Their Awareness : Text and Case Study

Idioma: inglés

Editorial: Regal Pub, New Delhi, 2007

8189915150 / 9788189915155

Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descripción del artículo del vendedor

Contents Preface. Abbreviations. 1. Introduction. 2. Profile of the case study. 3. Studies on consumer rights and feminism. 4. Women's consumer behaviour. 5. Women's consumer awareness and decision making. 6. Differential consumer behaviour of women socio cultural and gender variables. 7. Strategic measures for promoting awareness of consumer issues and rights among women. Appendices. Bibliography. Index. The modern consumer behaviour has developed as a complex system involving interaction of various social and economic factors. Though consumer behaviour was a part of the subject matter of human beings. Studies got it's identity as a separate area of the study nearly one and a half decade ago. Almost marketing of a every product is considered as consumer oriented. Women in general and particularly in India have expressed a multi faceted behaviour apart from being performer of the roles as mother daughter wife sister and so on. Breaking this traditional role women have started performing roles outside home especially as an aftermath of Feminist Movement and subsequently in different context. Consumer behaviour of the women deserves research and to find out the characterizes of women in consumerism. It deserves special focus also as it has some feministic implications. 256 pp.…

N° de ref. del artículo 66503

Detalles bibliográficos

Título
Womens Consumer Rights and Their Awareness : Text and Case Study
Autor
S Gokilavani and R Nageswari
Editorial
Regal Pub, New Delhi
Año de publicación
2007
Estado
As New
Encuadernación
Hardbound
Idioma
inglés
ISBN 10
8189915150
ISBN 13
9788189915155
Edición
New

Vedams eBooks (P) Ltd

New Delhi, India

Vendedor de 4 estrellas

Vendedor de IberLibro desde 30 de enero de 2009

Tarifas de envío de India a Estados Unidos de America

ArtículoDe 20 a 24 días hábilesDe 4 a 7 días hábiles
Primer artículoEUR 17,50EUR 32,00
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