Winning Through Platforms (Paperback)
Idioma: inglés
Editorial: Emerald Publishing Limited, Bingley, 2023
- Tapa blanda
- Nuevo
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Vendedor de IberLibro desde 12 de octubre de 2005
Condición: Nuevo
EUR 30,37
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Paperback. Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.This game-changing playbook will teach you how to:Revitalize your business through strategic use of platformsDesign platforms that are compelling to customers and hard for competitors to matchAccelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journeyInnovate in high-impact benefit areas to differentiate your platformElevate your customer's personal platform experienceTransform your enterprise and operations to drive superior performanceEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.Learn the platform playbook. Find and apply your plays.This book forms part of the American Marketing Association (AMA) leadership series. Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book a how-to-win playbook shows you the way. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
N° de ref. del artículo 9781804553015
- Título
- Winning Through Platforms (Paperback)
- Autor
- Ted Moser
- Editorial
- Emerald Publishing Limited, Bingley
- Año de publicación
- 2023
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1804553018
- ISBN 13
- 9781804553015
- Serie
- Libro 4 de 4: American Marketing Association
Winning through Platforms is your new go-to guide for modern competitive advantage.
Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.
How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.
Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.
This game-changing playbook will teach you how to:
- Revitalize your business through strategic use of platforms
- Design platforms that are compelling to customers and hard for competitors to match
- Accelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey
- Innovate in high-impact benefit areas to differentiate your platform
- Elevate your customer’s personal platform experience
- Transform your enterprise and operations to drive superior performance
Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.
Learn the platform playbook. Find and apply your plays.
This book forms part of the American Marketing Association (AMA) leadership series.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Ted Moser is a Senior Partner at Prophet, a growth and transformation consultancy, where he helps category-leading digital platform clients to anticipate market evolution, craft distinctive value growth strategies, and realize their ambitions. Ted’s client work spans innovation, branding, go to market excellence, and operating model transformation. A Wharton School MBA with highest honors in Strategy and Marketing, he previously co-authored Profit Patterns with Adrian Slywotziky to identify how profit pools shift with Internet business model innovation. He is a decades-long digital innovator for global financial inclusion.
Charlotte Bloom is the CEO of VSNRY, a strategic consulting firm, where she works with visionary leaders to identify and bring to market industry-defining business strategies and innovations. Her clients have successfully launched new businesses, pivoted to more lucrative business models, been acquired and IPO’d. She is an advocate for women and ally to businesses that make the world a better place.
Omar Akhtar conducts research and advises companies on best practices in data, technology and go-to-market excellence. His research publications include digital practice benchmarks, maturity models, guides for developing strategies, and frameworks for evaluating people, processes, and technologies.
“Acerca de” puede pertenecer a otra edición de este título.
Grand Eagle Retail
Bensenville, IL, Estados Unidos de America
Vendedor de IberLibro desde 12 de octubre de 2005
Tarifas de envío en Estados Unidos de America
| Artículo | De 6 a 14 días hábiles | De 6 a 16 días hábiles |
|---|---|---|
| Primer artículo | EUR 0,00 | EUR 0,00 |
Métodos de pago
Información empresarial del vendedor
APOLLO ONLINE CORP.
605 Geddes Street
Wilmington, DE Estados Unidos de America 19805
Condiciones de venta
We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a Grand Eagle Retail, Bensenville, Illinois, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.
Books ship from California and Michigan.
If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.