Winning Your Audience: Deliver a Message with the Confidence of a President. Este artículo no está disponible.Winning Your Audience: Deliver a Message with the Confidence of a President

Reagan White House official James Rosebush creates and presents 25 Reagan Rules for becoming a great communicator, each one explored in its own chapter in this book.

Not only will he present the rules but he will add anecdotes from Reagan about how these rules worked for him, on the road and in the White House itself. The rules include:

Be authentic.
Know yourself.
Practice and rehearse...and then do it again.
Place your product or message in a global context.
The Reagan speech template: Question, Inform, Inspire, Ask.
Don't care what your mother thinks of you.
Master subconscious inhibitors.

JAMES ROSEBUSH was a Deputy Assistant to President Reagan, the Chief of Staff to First Lady Nancy Reagan, and a Senior Advisor at the White House.

For over twenty years he has been CEO of an international consulting firm, GrowthStrategy, Inc., advising on management strategies, finance, marketing, and communications, throughout the world.

He lives in Washington, DC, with his wife, Nancy.