Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers

Bill Hammack

29 valoraciones de Goodreads

Idioma: inglés

Editorial: Articulate Noise Books, 2010

0615395554 / 9780615395555

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

Often the details of new media get lost in an alphabet soup that usually begins with an i - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.

N° de ref. del artículo CIN0615395554G

Título
Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers
Autor
Bill Hammack
Editorial
Articulate Noise Books
Año de publicación
2010
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0615395554
ISBN 13
9780615395555

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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