Why We Buy: The Science Of Shopping
Paco Underhill
ISBN 10: 0684849135 ISBN 13: 9780684849133
Editorial: Simon & Schuster, 1999
Usado
Hardcover
Librería:
ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 14 de mayo de 2010
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0684849135I4N00
Sinopsis:
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
Acerca del autor: With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
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Detalles bibliográficos
Título: Why We Buy: The Science Of Shopping
Editorial: Simon & Schuster
Año de publicación: 1999
Encuadernación: Hardcover
Condición: Very Good
Condición de la sobrecubierta: No Jacket