What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World

What Would Google Do?

Hardcover. Condición: Fine. Estado de la sobrecubierta: Fine. A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google%u2014the fastest-growing company in history%u2014to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything%u2014from corporations to governments, nations to individuals%u2014must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Nº de ref. del artículo: 123563436

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