Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated.

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ROGER VON OECH is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

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