Welcome to Hospitality: An Introduction
Chon; Maier, Thomas A.
ISBN 10: 1428321489 ISBN 13: 9781428321489
Editorial: Cengage Learning, 2009
Usado
Hardcover
Librería:
ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 24 de marzo de 2009
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G1428321489I4N10
Sinopsis:
"Welcome to Hospitality: An Introduction" provides a detailed description of the many facets of the hospitality and tourism sector, including tour and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the hospitality and tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New to this edition include: expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of events management.
Críticas: This text has a very high and easy readability, with easy to read language, clear and relevant pictures and important topics are highlighted. I love the industry and Personal profiles found in the text, and the inclusion of "A Day in the Life of" gives a personal touch, students can see where their aspirations can lead them. The chapter organization- overview, objectives, colored headings, diagrams, pictures, tables, summary, activities are all organized and flow naturally. This enhances the readability of the product. The 'what do you think' and case studies found throughout the text are a plus.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Welcome to Hospitality: An Introduction
Editorial: Cengage Learning
Año de publicación: 2009
Encuadernación: Hardcover
Condición: Very Good
Condición de la sobrecubierta: No Jacket
Edición: 3ª Edición