Website Quality and Shopping Behavior : Quantitative and Qualitative Evidence
Semerádová, Tereza; Weinlich, Petr
ISBN 10: 3030444392 ISBN 13: 9783030444396
Editorial: Springer, 2020
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GreatBookPrices, Columbia, MD, Estados Unidos de America
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Descripción
Descripción:
N° de ref. del artículo 41229193-n
Sinopsis:
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Acerca del autor:
Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics.
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.
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Detalles bibliográficos
Título: Website Quality and Shopping Behavior : ...
Editorial: Springer
Año de publicación: 2020
Encuadernación: Encuadernación de tapa blanda
Condición: New