Website Quality and Shopping Behavior : Quantitative and Qualitative Evidence

Semer�dov�, Tereza; Weinlich, Petr

ISBN 10: 3030444392 ISBN 13: 9783030444396

Editorial: Springer, 2020

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Sinopsis:

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

Acerca del autor:

Tereza Semer�dov� is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics.

Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.

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T�tulo: Website Quality and Shopping Behavior : ...
Editorial: Springer
A�o de publicaci�n: 2020
Encuadernaci�n: Encuadernaci�n de tapa blanda
Condici�n: As New

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Website Quality and Shopping Behavior (eng)

Semer�dov�, Tereza

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Website Quality and Shopping Behavior

Tereza Semer�dov�|Petr Weinlich

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ISBN 10: 3030444392 ISBN 13: 9783030444396

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Website Quality and Shopping Behavior | Quantitative and Qualitative Evidence

Tereza Semer�dov� (u. a.)

Publicado por Springer, 2020

ISBN 10: 3030444392 ISBN 13: 9783030444396

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Website Quality and Shopping Behavior

Tereza Semer�dov�

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Taschenbuch. Condici�n: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 140 pp. Englisch. N� de ref. del art�culo: 9783030444396

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Website Quality and Shopping Behavior

Petr Weinlich

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Taschenbuch. Condici�n: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. 140 pp. Englisch. N� de ref. del art�culo: 9783030444396

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Website Quality and Shopping Behavior : Quantitative and Qualitative Evidence

Semeradova, Tereza

Publicado por Springer 2020-04, 2020

ISBN 10: 3030444392 ISBN 13: 9783030444396

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Website Quality and Shopping Behavior : Quantitative and Qualitative Evidence

Petr Weinlich

Publicado por Springer, 2020

ISBN 10: 3030444392 ISBN 13: 9783030444396

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Taschenbuch. Condici�n: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. N� de ref. del art�culo: 9783030444396

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