Weblogs : The Power to Shape Public Opinion

Idioma: inglés

Editorial: British Library, Historical Print Editions Nov 2012, 2012

1288299095 / 9781288299096

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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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Neuware - In the race to transform the military, breaking with traditional wisdom in terms of streamlining various organizational paradigms and learning from past strategies has unfortunately created its own momentum and inherent bias. Despite attempts aimed at encouraging innovation and seeking non-conventional answers to age-old questions, the military institution rarely recognizes and embraces real change when it stares straight into its face. The purpose of this research paper is to show how weblogs have the power to shape public opinion and why the military needs to utilize this resource. The descriptive survey and historical methodologies were used in gathering data for this project. Additionally, the author created a personal weblog to gain, track and report actual experience with weblogs. This paper defines what weblogs are and introduces certain weblog fundamentals. It establishes why people publish and read weblogs and offers an outline of the ongoing paradigm shift in mainstream media. A common theme throughout the paper is why weblogs are relevant to public affairs operations. The paper also highlights some of the common criticisms of weblogs and introduces a concept called the 'power of the tail.' The paper concludes with recommendations of how public affairs professionals and the military can effectively utilize this information tool.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

N° de ref. del artículo 9781288299096

Título
Weblogs : The Power to Shape Public Opinion
Autor
Anthony R. Hernandez
Editorial
British Library, Historical Print Editions Nov 2012
Año de publicación
2012
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
1288299095
ISBN 13
9781288299096
Peso del artículo
86 gramos
Dimensiones
234x156x3 mm

AHA-BUCH GmbH

Einbeck, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 14 de agosto de 2006

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Einbeck, Alemania 37574