Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.
Arkalgud, Ujwal; Partridge, Jason
ISBN 10: 1483465209 ISBN 13: 9781483465203
Editorial: Lulu Publishing Services, 2017
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Encuadernación de tapa blanda
Librería:
Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 25 de marzo de 2015
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Descripción
Descripción:
In. N° de ref. del artículo ria9781483465203_new
Sinopsis:
Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you’ll discover: Why polls keep getting politics all wrong Why online shopping isn’t what’s killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.
Reseña del editor: Whether you're a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you'll discover: Why polls keep getting politics all wrong Why online shopping isn't what's killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.
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Detalles bibliográficos
Título: Web True.0: Why the Internet and Digital ...
Editorial: Lulu Publishing Services
Año de publicación: 2017
Encuadernación: Encuadernación de tapa blanda
Condición: New