T�tulo: Visual Merchandising, Third edition: Windows and in-store displays for retail
Editor: Laurence King Publishing
Fecha de publicaci�n: 2016
Idioma: Ingl�s
ISBN 10: 1780676875
ISBN 13: 9781780676876
Encuadernaci�n: Encuadernaci�n de tapa blanda
Edici�n: 3� Edici�n
Estado: New

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Sinopsis

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

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Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

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