Visual Communication: From Theory to Practice (Required Reading Range)

'If you read this book you will pass all your design studies without even thinking about it!' - Jamie Steane, Northumbria University, UK. 'This book is excellent. It is beautifully presented and well printed. It is going to become a highly recommended book for my students throughout the course of their postgraduate studies ... This book will really help students get to grips with the links between theory and practice.' - Adrian Hickey, University of Ulster, UK. 'Excellent, well informed and lucid book which effectively balances sophisticated and complex theoretical concepts with well chosen and relevant practical examples, serving to contextualise theory in a manner that I would expect to engage students at all levels of undergraduate design study.' - Will Hill, Anglia Ruskin University, UK. 'Introduces a critical framework within which to locate graphic design issues and activities ... I think this is a really good book ... It asks a lot of questions and challenges assumptions. Most students switch off during theory debates - but this puts the debate into context and illustrates arguments well.' - Sallyanne Theodosiou, University College for the Creative Arts, UK. 'I love the way AVA lays out the content in their books. The quality of the books themselves as well as their content have been key factors in my using them as course materials.' - Vanessa B. Cruz, University of North Florida, USA.