T�tulo: Viewing, Reading, Listening: Audiences And Cultural Reception (Cultural Studies)
Editor: Westview Press
Fecha de publicaci�n: 1993
Idioma: Ingl�s
ISBN 10: 0813315387
ISBN 13: 9780813315386
Encuadernaci�n: Paperback
Estado: Good
Estado de la sobrecubierta: No Jacket

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Sinopsis

Prompted by the questions and research approaches developed within the relatively new field of cultural studies, there has been a growing recognition of the need for audience analysis to be carried out from a cross-disciplinary perspective. The essays in this collection explore some of the issues at the cutting edge of the debate in the areas of audience research, reception analysis, critical-interpretive investigation, ethnographic studies, cultural studies and socio-historical investigations.

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Sut Jhally and Justin Lewis are associate professors in the Department of Communication at the University of Massachusetts at Amherst. Both have written extensively on media and popular culture.

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